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[Inno’Tourism] La 3D et l’IA débarquent dans votre moteur de réservation !

innotourism 3D IA moteur reservation mirai

Aude Naveilhan présente la nouvelle version de notre moteur de réservation dans ce podcast de "10 minutes pour un hôtelier".…

amaialopez14/03/2025

The era of predictive tourism: personalization through AI

Artificial intelligence, combined with data analysis, allows you to anticipate your guests' needs, enhance their experience, increase their loyalty and optimise your hotel’s operations.…

Pablo Sánchez25/02/2025

The Hotelier’s survival guide: “survivorship bias” and how to analyse the Unconstrained Demand for your hotel (Part 2)

Are you fully leveraging the demand you already have before trying to generate more? We provide the keys to analyzing everything to increase your sales and profitability.…

Marta Romero10/02/2025

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…

Diego Varela28/01/2025

How AI is reshaping the hospitality digital marketing industry

AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change.…

Pablo Delgado16/01/2025

The best of Mirai’s Blog in 2024: our most read posts

We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …

amaialopez18/12/2024

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…

Javier Delgado04/12/2024

A Hotelier’s survival guide: understanding demand (Part 1)

Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …

Marta Romero30/10/2024

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…

Diego Varela25/09/2024

Archive

[Inno’Tourism] La 3D et l’IA débarquent dans votre moteur de réservation !

The era of predictive tourism: personalization through AI

The Hotelier’s survival guide: “survivorship bias” and how to analyse the Unconstrained Demand for your hotel (Part 2)

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

How AI is reshaping the hospitality digital marketing industry

The best of Mirai’s Blog in 2024: our most read posts

My take on the underpinning reasons behind the situation caused by the Digital Markets Act interpretation

A Hotelier’s survival guide: understanding demand (Part 1)

DMA impact on hotels: 0.8% loss of direct reservations

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

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