DMA impact on hotels: 0.8% loss of direct reservations
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreThe DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreAI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change.…
We have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …
Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…
Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …