DMA impact on hotels: 0.8% loss of direct reservations
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreThe DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreWe have compiled our blog’s posts that have caught the most interest in 2024 and that we hope will help you optimise your direct sales and improve your distribution. …
Javier Delgado analyzes the main causes behind the changes generated by the interpretation of the Digital Markets Act (DMA).…
Hotels do not generate demand; direct sales must compete with other channels to attract existing demand. We explain everything you need to know about demand generators and how your hotel can make use of them. …
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …
Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…