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An exciting year is coming to an end, a year that began full of challenges, but challenges that we turned into achievements thanks to our eagerness to improve your direct sales. Let us remind you of the innovations that have made their mark on 2023 so that you can make the most of them.
In our booking engine
Two important new features to improve your conversion and boost your bookings:
- Mirai Rescue, that addresses your customers’ leakage points in order that they return to your website and complete their booking, recovering on average 1.71% of lost sales.
- And our functionalities “Personalized messages” and “Reviews”, found within the Mirai “Price Comparison and Parity ” module, that improve communication with your customers.
Loyalty Club
Your club can continue to add improvements: this year we have incorporated the possibility of offering benefits in the form of extras.
Developing our BI:
- We have developed a new version of our Business Intelligence solution which results in more information that is both more accessible and better organized. In short, we have improved the formats in which you receive your data so that you can make better decisions for your direct sales.
- In addition, we have created the most comprehensive upselling reporting system in order that you may evaluate every detail of this functionality.
We know that integrations make life easier for you. …
… so we remain committed to them:
- With the Fideltour Hotel CRM you can centralize data sources and increase your contacts and your marketing efficiency as well as customer satisfaction and loyalty.
- With Hotelverse you can let customers choose a specific room during the booking process by offering a bird’s eye view in a 3D environment.
In addition, for destinations that are obliged to deal with “as tough as it gets” scenarios, due to increasingly complex tax structures, the Mirai engine is adaptable and allows for different configurations.
In addition, where chains are concerned:
- We have solved the difficult challenge of booking a room with a complex occupancy, thereby avoiding user confusion and problems at the hotel.
- And we have simplified the management of rates and conditions of agencies, companies and promotional codes in the extranet
In Mirai Metasearch
This year we connected with two important metasearch developments:
- Trivago Free Booking Links, offering hotels that are not yet participating in direct sales the opportunity to do so at no cost.
- TripAdvisor CPA Meta Consumption, where risk-free investment can be made through commission.
These are the developments we have incorporated into our technological tools: Mirai Booking Engine and Mirai Metasearch. This year, however, we have also created 210 turnkey web projects (VP Plaza España, Hotel Casa Fuster, Hotel Kivir, are some examples). Don’t forget that Mirai also offers services unrelated to our technological solutions: we can manage your Digital Marketing campaigns, advise you on distribution and direct sales with Mirai Consulting (here you can see the success story of Bahia Principe Hotels & Resorts) and offer you a comprehensive Contact Center service.
In addition, we continue to update our Blog with the most current topics in the sector (profitability, marketing, loyalty…) which will help you stay up to date in order to continue increasing your direct sales. Here is a summary of the most important ones of the year.
Thanks to the Mirai team for their efforts in achieving these milestones! On to the challenges of 2024!
