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Posts written by César López

Expect the 2008 observing 2007

The demand From our privileged view point we can see what dates are the more sought after ones by thousands of visitors. Every time a visitor introduces some dates, his request is registered. After collating all these requests, we are able to know exactly how was the demand distributed for every destination throughout the year.…

César López

Against price parity / 1

Clients do not mind to find different prices for the same hotel in different channels. Distributors and hoteliers have gladly accepted the rule of price parity, because both of them benefit from hiding their net prices from the clients. FacebookTwitterLinkedin…

César López

Create deals: No fear, just about delivering value

With the right strategy, discounts and packages will benefit the hotel, not all is about lowering prices. Well implemented offers, with all their elements, will attract new demand without harming the average price. The secret is present offers that look credible. Hotels with offers are more appealing; they act as a neon sign and make…

César López

Speak your hotel online

The traditional word of mouth among your customers has moved to the Internet with dramatic consequences: New websites keep appearing where users are able to rate and review the hotels they have stayed in. Whether the hoteliers like it or not, it’s not important, the impact on the sector is too great to be ignored…

César López

Advance or last minute: up to you

One of the key factors to determine your pricing and sales strategy is how long in advance your clients book their room in your hotel. Do you rely too much on last minute bookings to fill your rooms? Were you ever forced to lower your prices? If so read on: we will help you to change that…

César López

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César López (45)
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