Posts written by Diego Varela

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

Make the most of Google Hotel Ads by boosting your visibility, demand, Participation Rate, impression share, CTR and conversion rate.…

Diego Varela28/01/2025

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

Do Google's free booking links have their own funnel? How are they different from the paid advertisements? How can we check the data? We explain everything in the third instalment of “The Metasearch Funnel” series.…

Diego Varela25/09/2024

What factors affect the results of your metasearch campaigns? (Part 2)

Here we show you how to identify the key variables on each metasearch funnel level and what actions to take in order to optimize your campaign performance.…

Diego Varela21/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

This is how Tripadvisor net commission per stay model works

Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …

Diego Varela03/05/2023

Mirai now allows you to invest risk-free in Tripadvisor through commission

Mirai is one of a limited number of Tripadvisor partners worldwide who can offer a per stay commission model.…

Diego Varela03/05/2023

How to make your eco-sustainable hotel stand out on Google and Booking.com

If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …

Diego Varela02/12/2021

Google Hotel Ads adds children to its occupancy filter

It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …

Diego Varela22/03/2021

What are Google Property Promotion Ads and how do they work?

PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…

Diego Varela13/05/2020

Book on Google optimises its results with Room Clustering

Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…

Diego Varela26/06/2019

Posts written by Diego Varela

Keys to improving the performance of your Google Hotel Ads campaigns (Part 4)

The metasearch funnel in detail: the free booking links funnel and data sources (Part 3)

What factors affect the results of your metasearch campaigns? (Part 2)

The six levels of the Google Hotels funnel (Part 1)

This is how Tripadvisor net commission per stay model works

Mirai now allows you to invest risk-free in Tripadvisor through commission

How to make your eco-sustainable hotel stand out on Google and Booking.com

Google Hotel Ads adds children to its occupancy filter

What are Google Property Promotion Ads and how do they work?

Book on Google optimises its results with Room Clustering

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Posts written by Diego Varela

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