Posts written by Pablo Delgado

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. …

Pablo Delgado14/10/2024

Who are the winners and losers of Google’s implementation of the DMA?

Following the DMA, is Google Hotels losing metasearch share? Are other metasearch players taking advantage of this? Has there been a change in the hotels from “direct” to “indirect”? Who are the winners here?…

Pablo Delgado11/06/2024

Book & Join, a key feature of your loyalty program

Triple the growth rate of your database and improve your conversion by combining the “Booking” and “Joining the loyalty club” functionalities.…

Pablo Delgado03/04/2024

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…

Pablo Delgado20/03/2024

Conversion rate doesn’t matter, revenue does

Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…

Pablo Delgado16/01/2024

Customise the email address you send your notifications from

personalization email address notifications mirai

With our booking engine, you can customise the email address from which you send your notifications and be confident that all of them are secure and will reach their intended recipients.…

Pablo Delgado10/01/2024

Mirai Rescue or how to recover a lost sale

96 out of every 100 users leave hotel websites without booking. Mirai Rescue respond to potential abandonment by users to make sure they come back to finish their booking, recovering 1.71% of lost sales.…

Pablo Delgado28/11/2023

Loyalty benefits in figures beyond Net ADR

Beyond boosting your direct sales and distribution profitability, loyalty also impacts your financial results and elevates the quality of your reservations, customer lifetime value and improves your operational efficiency.…

Pablo Delgado15/11/2023

Measuring the performance of your direct channel

measuring performance direct channel mirai

Are you sure you are using the appropriate KPIs to measure your direct sales? Discover how to do it correctly, interpret the results and move in the right direction.…

Pablo Delgado18/10/2023

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

Posts written by Pablo Delgado

DMA impact on hotels: 0.8% loss of direct reservations

Who are the winners and losers of Google’s implementation of the DMA?

Book & Join, a key feature of your loyalty program

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Conversion rate doesn’t matter, revenue does

Customise the email address you send your notifications from

Mirai Rescue or how to recover a lost sale

Loyalty benefits in figures beyond Net ADR

Measuring the performance of your direct channel

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

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About Mirai

Posts written by Pablo Delgado

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About Mirai