Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…
Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…
Having an aggregate view of the source and medium for all your website sales allows you to understand much more about where the traffic to your website is coming from and helps you to pinpoint opportunities. From today, we will now provide accurate and reliable information on the source and medium for every booking in all…
Having inventory and price parity in your online distribution is no longer a valid strategy. How should you redefine your relationship with OTAs in order to grow your direct channel and reduce your dependency?…
Display the prices of the main OTAs without the need to leave your website. In addition, we will collate all this information in our BI so you can leverage the data…
Booking.com has done it again: make you see as an opportunity something that will grant you dependency and a rise on the OTA costs. How should you adapt your strategy to compete with this “new” Booking.com?…
