The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…
Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…
We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?…
If your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …
The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…
Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…
Regaining control of your price is not a complex issue. If you get down to work properly, in less than three months you should have your price under control and free of risk. …
We are going to revise the 6 standard practices of intermediation in order to break the price…
What is it and how does it work? Which is its objective? How much does it cost? We take a look at everything you need to know to gain a better understanding of Book on Google.…
Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…
