Posts written by Pablo Delgado

Google Hotel Ads gains visibility and displaces Adwords

Google is trying out putting Google Hotel Ads (GHA) above AdWords, a substantial change for users, advertisers and Google itself.…

Pablo Delgado12/07/2018

The necessary revolution in hotel payment-collection operations

The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…

Pablo Delgado29/05/2018

New feature on Google Hotel Ads: Occupancy filters

Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…

Pablo Delgado30/04/2018

Why OTAs provide no value for you on metasearch engines

We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?…

Pablo Delgado05/04/2018

What happens to your direct sale when Booking.com is removed from metasearch engines?

If your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …

Pablo Delgado22/03/2018

Why your soaring mobile traffic is not turning into bookings

The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…

Pablo Delgado26/02/2018

Booking Genius rates published on metasearch engines. What next?

Booking.com is taking steps to continue capturing sales which are currently coming in through other channels, including your website. Get ready to see your Genius rates on metasearch engines…

Pablo Delgado27/11/2017

How to eradicate price disparities

Regaining control of your price is not a complex issue. If you get down to work properly, in less than three months you should have your price under control and free of risk. …

Pablo Delgado13/11/2017

Price disparity types. Identifying and correcting them

We are going to revise the 6 standard practices of intermediation in order to break the price…

Pablo Delgado26/10/2017

Book on Google, available now for your hotel

What is it and how does it work? Which is its objective? How much does it cost? We take a look at everything you need to know to gain a better understanding of Book on Google.…

Pablo Delgado04/10/2017

Posts written by Pablo Delgado

Google Hotel Ads gains visibility and displaces Adwords

The necessary revolution in hotel payment-collection operations

New feature on Google Hotel Ads: Occupancy filters

Why OTAs provide no value for you on metasearch engines

What happens to your direct sale when Booking.com is removed from metasearch engines?

Why your soaring mobile traffic is not turning into bookings

Booking Genius rates published on metasearch engines. What next?

How to eradicate price disparities

Price disparity types. Identifying and correcting them

Book on Google, available now for your hotel

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About Mirai

Posts written by Pablo Delgado

Recent Posts

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About Mirai