Posts written by Pablo Delgado

Book on Google (1 of 4): What it is and how the client sees it

You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry.…

Pablo Delgado13/10/2016

The perfect meta is yet to come

None of the main meta search sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. This is somewhat paradoxical because it would be a highly positive relationship for both parties Hotels would reduce their dependence on OTAs and would…

Pablo Delgado21/07/2016

The PCI-DSS regulation is coming to hotels… Are you ready?

Have you received a call from your bank to ask if your hotel meets the PCI-DSS security standard? If so, you’ll already know what this is about, although maybe not so much on how to do it. If you haven’t received the call, you will receive it shortly. This article will be of interest to…

Pablo Delgado30/06/2016

How to use Google Hotel Ads to strengthen your direct sales

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

Pablo Delgado23/06/2016

What is Google commission per stay (CPS) and how does it work?

The new cost-per-acquisition programme by Google Hotel Ads is now available to Mirai clients. Here is what this big change is all about…

Pablo Delgado09/06/2016

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Many hotels do the right thing by offering better stock and price conditions to Booking.com, and of course to their own website, rather than to Expedia after seeing that they make more money that way, since the net price (after taking out the commissions) is almost always superior. However, rarely are these same decisions made…

Pablo Delgado19/05/2016

Cancellations shooting up: implications, costs and how to reduce them

What was just a concern a few years then became a problem and now it has become a nightmare. We are referring to booking cancellations, which have increasingly grown to unsustainable levels, in some cases above 40% and 50%. Some hoteliers have considered this normal and have adapted their daily operations and even their strategy…

Pablo Delgado19/05/2016

The convergence of Google, TripAdvisor and Booking.com

Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

Pablo Delgado04/05/2016

How much does Booking.com sell with AdWords of your brand?

The potential sales sources of Booking.com may be classified in the following way: Not all of these booking origins are new sales for your hotel. Some of them just compete with other channels (including your own website) for the same clients (existing sale), thus unnecessarily increasing your distribution costs. On this post, we will focus on…

Pablo Delgado07/04/2016

Has TripAdvisor become an OTA?

After the recent launch of instant booking (read our post “What is instant booking and how does it work?” for a complete analysis), TripAdvisor has caused a stir and now wants to compete face to face with the main OTAs. Therefore, has TripAdvisor become an OTA? Despite them saying that they are not an OTA…

Pablo Delgado26/01/2016

Posts written by Pablo Delgado

Book on Google (1 of 4): What it is and how the client sees it

The perfect meta is yet to come

The PCI-DSS regulation is coming to hotels… Are you ready?

How to use Google Hotel Ads to strengthen your direct sales

What is Google commission per stay (CPS) and how does it work?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Cancellations shooting up: implications, costs and how to reduce them

The convergence of Google, TripAdvisor and Booking.com

How much does Booking.com sell with AdWords of your brand?

Has TripAdvisor become an OTA?

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Posts written by Pablo Delgado

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