Princess Hotels & Resorts, in collaboration with Mirai, boosts its bookings and manages to attract new guests (+165% CTR) thanks to an effective strategy of launching Google Demand Gen campaigns.…
One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …
At Mirai, we have the technical requirements in place and are activating this new option for all clients that meet the participation requirements.…
trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …
With this guide you will be able to analyze which OTA visibility actions really bring you potential revenue in order to make more effective decisions.…
Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…
In this post, we collect some of the questions hoteliers have been asking us in recent weeks about the current context, risks and implications, as well as our vision and recommendations for the next challenges in hotel distribution.…
We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …
Welcome to the end of the series of interviews on Digital Marketing between Pau Siquier, our Digital Marketing Director and Trevor Grant, Chief Cheerleader at Revenue Hub.In this fourth and final episode, we recap the entire journey around digital marketing activity…
