Archive

trivago launches Free Booking Links. You can participate with Mirai

At Mirai, we have the technical requirements in place and are activating this new option for all clients that meet the participation requirements.…

Isabel Rey31/03/2023

Everything you need to know about trivago’s new Free Booking Links

trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…

Paola Romero31/03/2023

Understanding the value proposition of paid and free Google Hotels

Google Hotels has become a key source of traffic and revenue for the direct channel for most hotels. Both paid campaigns and free booking links are important parts of this. Get to know them to get the most out of them!…

Pablo Delgado28/02/2023

Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

Hotel Digital Marketing interviews, episode 2: Lower Funnel

Hotel digital marketing lower funnel Mirai

Pau Siquier and Trevor Grant look specifically at the lower funnel: What is it, why is it so important and why is it possibly the most effective way of traffic acquisition for the hotels.…

Pau Siquier26/09/2022

Mirai Metasearch dashboard: the most comprehensive reporting

BI, powerful filters, new charts and KPIs, choice of attribution models, and much more. Optimise your metasearch campaigns with all the information at your fingertips.…

Fran Diéguez24/05/2022

Bing Hotel Price Ads, a new showcase for your direct sales

Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…

Paola Romero06/04/2022

We restructure our sales team: new sales and partnerships directors

Lucía Dávila and Patricia Camba will lead Mirai's new business and development project as Sales Director EMEA and Director of Global Partnerships & Alliances, respectively.…

Isabel Rey17/02/2022

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…

Paola Romero03/02/2022

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

Archive

trivago launches Free Booking Links. You can participate with Mirai

Everything you need to know about trivago’s new Free Booking Links

Understanding the value proposition of paid and free Google Hotels

Growing contribution of metasearch to direct revenue

Hotel Digital Marketing interviews, episode 2: Lower Funnel

Mirai Metasearch dashboard: the most comprehensive reporting

Bing Hotel Price Ads, a new showcase for your direct sales

We restructure our sales team: new sales and partnerships directors

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

Recent Posts

Authors

About Mirai

Archive

Recent Posts

Authors

Tags

About Mirai