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At Mirai, we see direct hotel sales as a set of lines of action that must be executed in parallel in order to reap success. One of these lines of action is for your hotel or chain to have a loyalty programme integrated into the booking engine. Our solution already provides you with everything you need, just like the big chains do, regardless of the size of your business or database. This global vision will make it easier for you to implement a global strategy for customer acquisition, retention and repeat business through your direct channel.
Next you will need a CRM (Customer Relationship Management) that will allow you to effectively manage the entire database of club members generated by our engine. In addition to integrating Fideltour and Cendyn, we have now added to our list one of the most important and widespread CRMs on the market: Hubspot, a platform on which we have worked to successfully adapt it to the specific needs of the hotel sector.
With Hubspot you can:
- Unify and manage from a single point the many different sources of customer data compounding the total information of each contact.
- Segment contacts by many different criteria.
- Communicate with them for specific offers and messages, optimising your marketing actions with the ultimate goal of strengthening the relationship with your most loyal customers.
- Track the performance and return on email marketing campaigns you run on your tool, such as Black Friday or other promotions.
- Help optimise your reputation through satisfaction surveys.
- Grow your database through your Wi-Fi network.
This is the information included in the Hubspot integration
The integration is done against its API and not using tracking pixels, which guarantees robustness and accuracy, as well as compatibility with all browsers, whether they accept or not the use of cookies.
- Transactions: we synchronise in real time every booking, cancellation or booking modification carried out in the engine along with all the attached booking information, including whether your customer belongs to your loyalty programme, along with their member ID and the tier to which they have signed up (if you have tiers in your club).
- Demand: one of the most important areas of improvement is to know all of those who check you out but do not make a booking. To this end, we send Hubspot all availability and price queries to the booking system made by loyalty club members so that you can contact those who did not finalise the booking process and detect conversion or parity issues.
- Loyalty programme: Another key aspect is to synchronise your membership database.
- Customers in the loyalty club that join with their first booking (“Book & Join“). We notify Hubspot of the two events (the booking and the membership registration).
- We also synchronise with Hubspot the customers who register for the club via your web form (not when booking) as well as whether the account has been activated or not.
- Modifications or deletions that customers make in their members area.
- Automatic membership level updates performed by our system after they accumulate bookings or said accumulation expires.
Is there any additional cost for integrating with Hubspot?
No. At Mirai we believe it is essential to provide integrations with the technologies you need to facilitate your operations and direct sales. As usual, we do not apply any costs to this integration of other solutions.
Do you have any questions or are you interested in Hubspot and our integration?
Your account manager at Mirai will provide you with all the details, as well as the Hubspot contacts you need for a personalised quote.
