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Imagine allowing your guests to experience your hotel before they even arrive: give them a bird’s eye view of your property, take them on a tour of the facilities, admire the views, enter your rooms and really get a feel for your hotel from the comfort of their own home.
All this is possible with our own Mirai Twin technology, which creates a 3D digital twin of your hotel using real drone footage of your property, giving your customers a 100% immersive and native experience across all devices (desktop, mobile, tablet), allowing them to discover your hotel from every possible angle.
Why settle for a website that describes your hotel with text, static images or videos when you can easily enhance your customers’ experience? 
New users, new formats to meet their needs
Our relationship with the Internet has changed. The line between the digital world and the real world is disappearing. Digital natives are already the new customers of hotels and the hotel industry is facing a new challenge: to adapt to the needs and demands of these users.
Disruptive by nature, the hotel industry has to stay at the forefront of these challenges and the latest technological innovations. However, this often comes at a high cost, which does not always translate into a real improvement for your customers or increased profitability for your hotel. Mirai Twin represents meaningful innovation because it meets the needs of these new generations of users, it incorporates cutting-edge technology in line with your hotel’s standards and, above all, it does so in a profitable way.
Why choose Mirai Twin? Here are 5 ways it can benefit your business
- Your users can experience your hotel through an immersive experience and explore every part of your property in a more realistic way. This helps them better understand your value proposition.
- It differentiates you from other hotels in the target destination. Being able to fly over and enter your facilities, rooms, location and surroundings in an immersive experience sets your hotel apart from the competition and influences the traveller’s purchase decision.
- It differentiates your direct channel from other channels. Customers can explore the hotel in more detail, increasing the likelihood that they will book through your website. It also allows you to gamify your site, i.e. use gaming elements in a non-gaming context to create entertainment, active participation and recall among your users.
- It increases the retention of users on your site. Continuous navigation, without sequences of shots, allows them to move freely through the digital twin. This creates a more dynamic and engaging experience, increasing the Average Time Spent on your website.
- It displays availability and prices and allows the user to book. Mirai Twin is fully integrated with the booking engine in terms of:
– Pricing and availability: it highlights available rooms in green and unavailable rooms in red, and allows you to continue the process until the booking is complete.
– Content: it links your photos, videos and all available multimedia material of the hotel, completing the immersive experience from the air, showing each room or facility.
Not just for your website…
In addition to transforming your hotel website and using it as a new gateway to your booking engine, you can use Mirai Twin to:
- Up-sell at the front desk. The 3D model allows your front desk team to directly show your customers your hotel, the interior of your rooms, their location, views or additional services. This makes it easier to carry out commercial actions such as upselling, promoting superior rooms in a very visual and attractive way. Can you imagine being able to present the values you want to highlight to your customers on a tablet or TV at the reception desk?
- As an interactive map of the hotel, showing all the services and points of interest, so that your customers can use it as a guide to your facilities or to explore them in detail, for example in your hotel or resort app, on a totem pole, on a TV…
Experience it for yourself
It’s best to see it in action. Here are some examples:
- Hotel Las Arenas Balneario Resort by Hoteles Santos
- Playa Garden Selection Hotel & Spa by Garden Hotels
Feel it and experience it. Move around, rotate the screen or zoom in to explore all the possibilities:
All this with:
- Multi-device browsing: enables the same immersive experience on desktops, tablets and mobile phones, ensuring consistent and engaging browsing across devices.
- Full internationalisation: translated into all the languages of your website.
- Traceability and analytics: tracking the use of the 3D model through your business intelligence and GA4 will give you valuable information about your users’ interaction with the digital twin in terms of traffic and sales.
And get ready for what’s to come, because the Mirai Twin R&D team has an ambitious roadmap for continuous improvement and some groundbreaking new features in the pipeline that we’ll be sharing with you very soon.
About Mirai Twin, José Santas, Sales, Marketing and Revenue Management Director at Santos Hotels, says: ‘We are delighted with this tool as it stands out by allowing the client to imagine their trip even more, making their pre-stay more memorable. That pre-travel inspiration and enjoyment factor, which is unique to our industry, is further enhanced thanks to this new tool”.
I want Mirai Twin, what do I need to do?
If you are already working with Mirai, get in touch with your account manager. They will explain everything you need to know about Mirai Twin, the options for your business and how to sign up.
If you are not yet working with Mirai, don’t worry, Mirai Twin can be connected to the major booking engines on the market through the channel managers we are integrated with. If you are interested, please contact us at twin@mirai.com
