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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…

Paola Romero03/02/2022

Mirai’s Blog 2021: Our most-read posts

As is tradition at Mirai, near the end of the year we are launching a compilation of the most liked posts. Keep up to date with the industry trends!…

María Saldaña17/12/2021

How to make your eco-sustainable hotel stand out on Google and Booking.com

If your hotel is committed to sustainability you have an opportunity to show it to your potential guests on Google and Booking.com. Your property will gain visibility and prestige that go beyond direct sales, reaching the global image of your hotel on the internet and in the offline world. …

Diego Varela02/12/2021

The increase in revenue of a good room upselling strategy

A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…

Pablo Delgado10/11/2021

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Booking.com native ads allows hotels to bid in a CPC model to boost their visibility in destination searches. How much do native ads cost? What are the pros and cons for hotels? ... …

Pablo Delgado18/10/2021

featured

DMA impact on hotels: 0.8% loss of direct reservations

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

Mirai’s Blog 2021: Our most-read posts

How to make your eco-sustainable hotel stand out on Google and Booking.com

The increase in revenue of a good room upselling strategy

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

Mirai’s Blog 2021: Our most-read posts

How to make your eco-sustainable hotel stand out on Google and Booking.com

The increase in revenue of a good room upselling strategy

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Recent Posts

Authors

Tags

About Mirai