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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Understand and make the most of your demand data

When analysing your direct sales, don't overlook the booking request data provided through your engine, both total requests and those you are unable to fulfil. You'll find that they provide you with a lot of information that offer clues to opportunities for improvement.…

Pablo Sánchez10/05/2022

Bing Hotel Price Ads, a new showcase for your direct sales

Bing HPA offers you another showcase to reach many users who are not on Google and who now end up with the OTAs, the only channels currently bidding on your hotel.…

Paola Romero06/04/2022

Why setting a fixed budget for your paid campaigns is damaging your business

Limiting your marketing budget may seem like a way to control spending, but it puts a cap on our direct sales potential. What opportunities might we miss out on?…

Sergio Tomas Rasero24/03/2022

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

trivago evolves its Gross CPA model into a Net CPA model, which now takes cancellations into account when charging commissions.…

Paola Romero03/02/2022

Mirai’s Blog 2021: Our most-read posts

As is tradition at Mirai, near the end of the year we are launching a compilation of the most liked posts. Keep up to date with the industry trends!…

María Saldaña17/12/2021

featured

DMA impact on hotels: 0.8% loss of direct reservations

Understand and make the most of your demand data

Bing Hotel Price Ads, a new showcase for your direct sales

Why setting a fixed budget for your paid campaigns is damaging your business

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

Mirai’s Blog 2021: Our most-read posts

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Understand and make the most of your demand data

Bing Hotel Price Ads, a new showcase for your direct sales

Why setting a fixed budget for your paid campaigns is damaging your business

trivago improves its CPA or commissions programme and will take cancellations into account (Net CPA)

Mirai’s Blog 2021: Our most-read posts

Recent Posts

Authors

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About Mirai