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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Tripadvisor Plus new Reward model, everything you need to know

Six months ago, Tripadvisor announced its newest membership program, Tripadvisor Plus, that unleashed lots of different opinions but also concerns from the hotel industry. The company has just announced a significant twist. In this post we provide all the answers to the many questions Tripadvisor Plus still raises…

Pau Siquier23/09/2021

How to spot opportunities to sell more

The digital advance and the growth of online sales generate a lot of data that, if analysed properly, can give you clues to improve and suggest opportunities that you may not have even considered. …

Pablo Sánchez13/09/2021

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

The many advantages of upselling (revenue, loyalty, satisfaction)

Hoteliers receive endless proposals to receive more bookings... in exchange for lowering rates. But what you really need are ways to increase your revenue: upselling is a rare gems that provides just that…

César López20/07/2021

What Booking.com was doing to gain market share while we were all in lockdown

During the pandemic Booking.com has increased its share of the hotels channel mix almost without resistance. We analyse some of its practices and give you some solutions to avoid giving them more power…

Marta Romero30/06/2021

featured

DMA impact on hotels: 0.8% loss of direct reservations

Tripadvisor Plus new Reward model, everything you need to know

How to spot opportunities to sell more

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

The many advantages of upselling (revenue, loyalty, satisfaction)

What Booking.com was doing to gain market share while we were all in lockdown

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Tripadvisor Plus new Reward model, everything you need to know

How to spot opportunities to sell more

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

The many advantages of upselling (revenue, loyalty, satisfaction)

What Booking.com was doing to gain market share while we were all in lockdown

Recent Posts

Authors

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About Mirai