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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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The increase in revenue of a good room upselling strategy

A good room upselling system in your direct channel offers a high value alternative as it increases average revenue and average price without increasing operating costs, and reduces the cost of intermediation. We quantify the performance of upselling featured in our booking engine and analyse the keys to success for the hotels with the best…

Pablo Delgado10/11/2021

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Booking.com native ads allows hotels to bid in a CPC model to boost their visibility in destination searches. How much do native ads cost? What are the pros and cons for hotels? ... …

Pablo Delgado18/10/2021

Tripadvisor Plus new Reward model, everything you need to know

Six months ago, Tripadvisor announced its newest membership program, Tripadvisor Plus, that unleashed lots of different opinions but also concerns from the hotel industry. The company has just announced a significant twist. In this post we provide all the answers to the many questions Tripadvisor Plus still raises…

Pau Siquier23/09/2021

How to spot opportunities to sell more

The digital advance and the growth of online sales generate a lot of data that, if analysed properly, can give you clues to improve and suggest opportunities that you may not have even considered. …

Pablo Sánchez13/09/2021

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

featured

DMA impact on hotels: 0.8% loss of direct reservations

The increase in revenue of a good room upselling strategy

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Tripadvisor Plus new Reward model, everything you need to know

How to spot opportunities to sell more

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

The increase in revenue of a good room upselling strategy

Booking Network Sponsored Ads (formerly “Native Ads”): everything you need to know

Tripadvisor Plus new Reward model, everything you need to know

How to spot opportunities to sell more

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

Recent Posts

Authors

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About Mirai