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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

planning payment gateway practical guide Mirai stripe hipay

There are many aspects to take into consideration when choosing a payment gateway for your direct sales. In this post you will find the key aspects to take into account when adding a payment gateway to your website.…

César López21/06/2021

How to maintain or increase your direct sales quota after the pandemic

Ensuring your direct sales maintain their quota is in your hands. If you don’t do anything and wait for everything to go back to “normal”, OTA’s will be the ones to exploit the many changes that have come to stay…

Pablo Delgado10/06/2021

Why direct selling is experiencing its sweetest moment

Direct selling has gained a large share of sales during the pandemic, demonstrating its sales capacity and resilience. We analyse the reasons for this explosion…

Pablo Delgado03/06/2021

Google free booking links impact; time for the numbers

Eight weeks after its launch, we analyse the results of Google's free booking links: click-through rate, conversion, incremental sales... What conclusions do we get from this latest big move by Google?…

Fran Diéguez06/05/2021

Google Hotel Ads adds children to its occupancy filter

It is a very sought-after feature, especially in the more leisure segment, and it opens the possibility for hotels to expose their direct channel hence competing with the leading OTAs in a much higher position in the funnel than the direct channel traditionally holds. …

Diego Varela22/03/2021

featured

DMA impact on hotels: 0.8% loss of direct reservations

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

How to maintain or increase your direct sales quota after the pandemic

Why direct selling is experiencing its sweetest moment

Google free booking links impact; time for the numbers

Google Hotel Ads adds children to its occupancy filter

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

How to maintain or increase your direct sales quota after the pandemic

Why direct selling is experiencing its sweetest moment

Google free booking links impact; time for the numbers

Google Hotel Ads adds children to its occupancy filter

Recent Posts

Authors

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About Mirai