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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

With this new multiplier Google continues to improve its product, allowing bids to be adjusted to the different dates when hotel demand may fluctuate and thus achieving better metasearch performance.…

Pau Siquier27/07/2021

The many advantages of upselling (revenue, loyalty, satisfaction)

Hoteliers receive endless proposals to receive more bookings... in exchange for lowering rates. But what you really need are ways to increase your revenue: upselling is a rare gems that provides just that…

César López20/07/2021

What Booking.com was doing to gain market share while we were all in lockdown

During the pandemic Booking.com has increased its share of the hotels channel mix almost without resistance. We analyse some of its practices and give you some solutions to avoid giving them more power…

Marta Romero30/06/2021

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

planning payment gateway practical guide Mirai stripe hipay

There are many aspects to take into consideration when choosing a payment gateway for your direct sales. In this post you will find the key aspects to take into account when adding a payment gateway to your website.…

César López21/06/2021

How to maintain or increase your direct sales quota after the pandemic

Ensuring your direct sales maintain their quota is in your hands. If you don’t do anything and wait for everything to go back to “normal”, OTA’s will be the ones to exploit the many changes that have come to stay…

Pablo Delgado10/06/2021

featured

DMA impact on hotels: 0.8% loss of direct reservations

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

The many advantages of upselling (revenue, loyalty, satisfaction)

What Booking.com was doing to gain market share while we were all in lockdown

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

How to maintain or increase your direct sales quota after the pandemic

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

The much-anticipated “check-in date” multiplier now available on Google Hotel Ads

The many advantages of upselling (revenue, loyalty, satisfaction)

What Booking.com was doing to gain market share while we were all in lockdown

Are you planning to include a payment gateway in your direct sales channel? Here is a practical guide

How to maintain or increase your direct sales quota after the pandemic

Recent Posts

Authors

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About Mirai