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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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2020: A review of our most outstanding posts

The end of the year is coming and it's time for our traditional review of posts. Do you want to know which ones have aroused the most interest? This is our TOP 10…

Isabel Rey18/12/2020

How to choose the best payment processor for your direct channel

choose the best payment processor according to Mirai

A payment processor is much more than a tool for charging for non-refundable bookings.There are many alternatives on the market and it is not easy to choose. In this list you can compare the different proposals to find the one that best suits your hotel and is integrated with your systems.…

Pablo Delgado15/12/2020

CRM or how to automate most of your retention strategy and direct sales

Managing your guests’ data can be complex, especially in large amounts. That is why CRM’s were created. They are technological solutions that solve many problems and overall make your life easier.…

Pablo Delgado03/11/2020

Getting the most out of Google Hotel Ads: The Top 15 Check-List

Competitive advantage can be gained through technology and strategy in GHA. But it has many features that many integration partners neglect, making hotels lose great opportunities to increase performance of their direct channel. We walk through 15 best practices that you should demand your GHA integration partner to provide. …

Pau Siquier26/10/2020

trivago launches its CPA or commissionable model. What is it and how does it work?

A novelty from trivago that will be welcomed by an industry that is looking for alternatives that guarantee the profitability of investments in digital marketing, while achieving the highest volume of sales on their own official website…

Paola Romero08/10/2020

featured

DMA impact on hotels: 0.8% loss of direct reservations

2020: A review of our most outstanding posts

How to choose the best payment processor for your direct channel

CRM or how to automate most of your retention strategy and direct sales

Getting the most out of Google Hotel Ads: The Top 15 Check-List

trivago launches its CPA or commissionable model. What is it and how does it work?

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

2020: A review of our most outstanding posts

How to choose the best payment processor for your direct channel

CRM or how to automate most of your retention strategy and direct sales

Getting the most out of Google Hotel Ads: The Top 15 Check-List

trivago launches its CPA or commissionable model. What is it and how does it work?

Recent Posts

Authors

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About Mirai