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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Getting the most out of Google Hotel Ads: The Top 15 Check-List

Competitive advantage can be gained through technology and strategy in GHA. But it has many features that many integration partners neglect, making hotels lose great opportunities to increase performance of their direct channel. We walk through 15 best practices that you should demand your GHA integration partner to provide. …

Pau Siquier26/10/2020

trivago launches its CPA or commissionable model. What is it and how does it work?

A novelty from trivago that will be welcomed by an industry that is looking for alternatives that guarantee the profitability of investments in digital marketing, while achieving the highest volume of sales on their own official website…

Paola Romero08/10/2020

How to browse the internet of other countries? This is how you can find out

There are still hotels that offer different rates for different source markets to compete with the OTA’s. This is how you can find out how to browse the internet of other countries…

Equipo de Mirai08/09/2020

Does your website auto-detect the user’s language? This is how you can find out

One of the requirements that your direct channel must have in order to adapt to international clients is to detect the client's language and automatically adapt your website…

Equipo de Mirai08/09/2020

10 requirements to internationalise your direct channel sales

ten-requirements-internationalise-direct-channel

Boosting your official website’s sales in international markets is always a challenge. But the first thing you must do is make sure you are technologically prepared. Otherwise you will become easy prey for the OTA’s that have mastered adapting to markets and users.…

Pablo Delgado08/09/2020

featured

DMA impact on hotels: 0.8% loss of direct reservations

Getting the most out of Google Hotel Ads: The Top 15 Check-List

trivago launches its CPA or commissionable model. What is it and how does it work?

How to browse the internet of other countries? This is how you can find out

Does your website auto-detect the user’s language? This is how you can find out

10 requirements to internationalise your direct channel sales

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Getting the most out of Google Hotel Ads: The Top 15 Check-List

trivago launches its CPA or commissionable model. What is it and how does it work?

How to browse the internet of other countries? This is how you can find out

Does your website auto-detect the user’s language? This is how you can find out

10 requirements to internationalise your direct channel sales

Recent Posts

Authors

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About Mirai