DMA impact on hotels: 0.8% loss of direct reservations
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreThe DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreOne of the requirements that your direct channel must have in order to adapt to international clients is to detect the client's language and automatically adapt your website…
Boosting your official website’s sales in international markets is always a challenge. But the first thing you must do is make sure you are technologically prepared. Otherwise you will become easy prey for the OTA’s that have mastered adapting to markets and users.…
As a hotelier it is very useful to navigate as your clients do (in their countries) which is a very different reality from the one you see from your hotel. We explain you how to do it in a very easy way.…
Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? …
Making decisions backed up by data allows us to take action in a safer way. And re-evaluating the effect of our actions helps us adjust and improve, creating an agile, data-driven work methodology that will increase our increasingly-important direct sales…