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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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How to view Google Hotel Ads results as if you were in another country

As a hotelier it is very useful to navigate as your clients do (in their countries) which is a very different reality from the one you see from your hotel. We explain you how to do it in a very easy way.…

Equipo de Mirai08/09/2020

Why your hotel or hotel chain should have a loyalty club

Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? …

César López01/07/2020

The importance of data for direct sales

Making decisions backed up by data allows us to take action in a safer way. And re-evaluating the effect of our actions helps us adjust and improve, creating an agile, data-driven work methodology that will increase our increasingly-important direct sales…

Pablo Sánchez25/06/2020

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

The coronavirus crisis has dramatically changed the way we book hotel rooms. Non-refundable rates have pretty much disappeared. And now that Google adds the flexible rate filter to Hotel Ads, your direct sales have the opportunity to differentiate if the integration of your reservation system allows it, as is the case with Mirai. …

Pablo Delgado23/06/2020

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand…

Pablo Delgado21/05/2020

featured

DMA impact on hotels: 0.8% loss of direct reservations

How to view Google Hotel Ads results as if you were in another country

Why your hotel or hotel chain should have a loyalty club

The importance of data for direct sales

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

How to view Google Hotel Ads results as if you were in another country

Why your hotel or hotel chain should have a loyalty club

The importance of data for direct sales

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

Recent Posts

Authors

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About Mirai