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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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What are Google Property Promotion Ads and how do they work?

PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…

Diego Varela13/05/2020

Hitting rock bottom

After the unprecedented collapse of the pickup in recent weeks, we analyzed the demand trend to see if we had reached the maximum drop that indicates the change in trend where the upcoming dates should go better.…

Pablo Delgado30/04/2020

Should I consider resuming my Google Ads and meta campaigns?

After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…

Pau Siquier16/04/2020

Google adds photos to Hotel Ads

Google adds a new feature to results in Hotel Ads, pictures of the rooms. This will be a huge benefit for channels that are able to display them: a great opportunity for your direct sales channel…

Pau Siquier12/03/2020

A summary of Mirai’s blog in 2019

Our starred posts. Most read in our blog.…

María Saldaña19/12/2019

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DMA impact on hotels: 0.8% loss of direct reservations