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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

The coronavirus crisis has dramatically changed the way we book hotel rooms. Non-refundable rates have pretty much disappeared. And now that Google adds the flexible rate filter to Hotel Ads, your direct sales have the opportunity to differentiate if the integration of your reservation system allows it, as is the case with Mirai. …

Pablo Delgado23/06/2020

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

With PPA Google offers hotels and direct sales channels an alternative to gain visibility in the potential market of clients who are looking for a hotel by destination. A world of possibilities for attracting new demand…

Pablo Delgado21/05/2020

What are Google Property Promotion Ads and how do they work?

PPA are a new Google feature that allows you to publicise your hotel in a more prominent position among the search results by destination, giving your hotel greater visibility and access to new demand: a great opportunity for your direct sales.…

Diego Varela13/05/2020

Hitting rock bottom

After the unprecedented collapse of the pickup in recent weeks, we analyzed the demand trend to see if we had reached the maximum drop that indicates the change in trend where the upcoming dates should go better.…

Pablo Delgado30/04/2020

Should I consider resuming my Google Ads and meta campaigns?

After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…

Pau Siquier16/04/2020

featured

DMA impact on hotels: 0.8% loss of direct reservations

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

What are Google Property Promotion Ads and how do they work?

Hitting rock bottom

Should I consider resuming my Google Ads and meta campaigns?

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Why Google Property Promotion Ads are a boon to direct sales and a threat to OTA’s

What are Google Property Promotion Ads and how do they work?

Hitting rock bottom

Should I consider resuming my Google Ads and meta campaigns?

Recent Posts

Authors

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About Mirai