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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Is Black Friday worth it? We take an in-depth look

At Mirai we have deeply analysed consumer behaviour during the two weeks prior to and after Black Friday, and we have a few tips to help you make the most of it next year.…

Pablo Delgado12/12/2019

The building blocks of direct sales

This post is a guide on how to build a strong direct sales strategy from the foundations to the top floor, following an order which is essential to make it all work.…

Pablo Delgado26/11/2019

Google Hotel Ads increases price transparency to its results

Google Hotel Ads increases price transparency to results

One of the biggest problems for metasearch engines is the lack of price accuracy, caused by the differences in taxes and discrepancy in legislations across the many countries regarding the way prices appear. Google is the first metasearch engine that enables the user to choose how to display prices.…

Pau Siquier07/11/2019

Analysis of Google’s Room Booking Module and its impact on direct sales

Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …

Pablo Sánchez11/09/2019

The impact of PSD2 on your hotel and direct sales

At Mirai, we’ve been researching the PSD2 regulation for months and, in particular, the impact it will have on hotels and their direct sales.…

Daniel Badenas y Pablo Delgado16/07/2019

featured

DMA impact on hotels: 0.8% loss of direct reservations

Is Black Friday worth it? We take an in-depth look

The building blocks of direct sales

Google Hotel Ads increases price transparency to its results

Analysis of Google’s Room Booking Module and its impact on direct sales

The impact of PSD2 on your hotel and direct sales

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Is Black Friday worth it? We take an in-depth look

The building blocks of direct sales

Google Hotel Ads increases price transparency to its results

Analysis of Google’s Room Booking Module and its impact on direct sales

The impact of PSD2 on your hotel and direct sales

Recent Posts

Authors

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About Mirai