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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Should I consider resuming my Google Ads and meta campaigns?

After the logical dry spell of online marketing investments due to coronavirus’ shock, it is time to reflect: how long should this stop last? when and why will it be a good time to reactivate campaigns?…

Pau Siquier16/04/2020

Google adds photos to Hotel Ads

Google adds a new feature to results in Hotel Ads, pictures of the rooms. This will be a huge benefit for channels that are able to display them: a great opportunity for your direct sales channel…

Pau Siquier12/03/2020

A summary of Mirai’s blog in 2019

Our starred posts. Most read in our blog.…

María Saldaña19/12/2019

Is Black Friday worth it? We take an in-depth look

At Mirai we have deeply analysed consumer behaviour during the two weeks prior to and after Black Friday, and we have a few tips to help you make the most of it next year.…

Pablo Delgado12/12/2019

The building blocks of direct sales

This post is a guide on how to build a strong direct sales strategy from the foundations to the top floor, following an order which is essential to make it all work.…

Pablo Delgado26/11/2019

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DMA impact on hotels: 0.8% loss of direct reservations