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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Analysis of Google’s Room Booking Module and its impact on direct sales

Google Hotel Ads is leading online marketing for the hotel industry. We have analyzed the performance ot its functionality Room Booking Module and we can conclude that it improves profitability. …

Pablo Sánchez11/09/2019

The impact of PSD2 on your hotel and direct sales

At Mirai, we’ve been researching the PSD2 regulation for months and, in particular, the impact it will have on hotels and their direct sales.…

Daniel Badenas y Pablo Delgado16/07/2019

Metasearch engines, already the most important marketing channel… and growing

When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…

Pablo Delgado03/07/2019

Book on Google optimises its results with Room Clustering

Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…

Diego Varela26/06/2019

Am I making enough online direct sales?

In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…

Pablo Delgado29/05/2019

featured

DMA impact on hotels: 0.8% loss of direct reservations

Analysis of Google’s Room Booking Module and its impact on direct sales

The impact of PSD2 on your hotel and direct sales

Metasearch engines, already the most important marketing channel… and growing

Book on Google optimises its results with Room Clustering

Am I making enough online direct sales?

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Analysis of Google’s Room Booking Module and its impact on direct sales

The impact of PSD2 on your hotel and direct sales

Metasearch engines, already the most important marketing channel… and growing

Book on Google optimises its results with Room Clustering

Am I making enough online direct sales?

Recent Posts

Authors

Tags

About Mirai