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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Metasearch engines, already the most important marketing channel… and growing

When, back in 2013, we started to see trivago and TripAdvisor adverts offering the possibility of comparing hotel prices, nobody imaged the success they would achieve over the course of the years, especially when Google jumped on the bandwagon with Google Hotel Ads.…

Pablo Delgado03/07/2019

Book on Google optimises its results with Room Clustering

Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…

Diego Varela26/06/2019

Am I making enough online direct sales?

In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…

Pablo Delgado29/05/2019

Eight myths about OTAs: true or false?

In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise…

Pablo Delgado y César López26/03/2019

Using the Google Assistant to book a hotel room with your voice

How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…

Pablo Delgado04/03/2019

featured

DMA impact on hotels: 0.8% loss of direct reservations

Metasearch engines, already the most important marketing channel… and growing

Book on Google optimises its results with Room Clustering

Am I making enough online direct sales?

Eight myths about OTAs: true or false?

Using the Google Assistant to book a hotel room with your voice

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Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Metasearch engines, already the most important marketing channel… and growing

Book on Google optimises its results with Room Clustering

Am I making enough online direct sales?

Eight myths about OTAs: true or false?

Using the Google Assistant to book a hotel room with your voice

Recent Posts

Authors

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About Mirai