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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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A summary of Mirai’s blog in 2018

Did you miss any of our posts? Seen in perspective, these are the issues that have worried us during these months, trying to identify industry trends:…

César López21/12/2018

Book on Google, now available in Europe

Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …

Diego Varela26/11/2018

Take advantage of the new trivago filters to boost your direct sales

The new trivago filters are a great improvement in terms of usability for finding the hotel and rate that each user wants. Their use will let you stand out above your competition by highlighting your direct channel over OTAs…

Diego Varela19/11/2018

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

In practice, it means that any distributor can use the brand name with the same conditions as you.…

Marta López22/10/2018

Chatbots for your hotel: Everything that you need to know

Do you know exactly what they are for? Do you need them for your hotel? How can you choose the best one for you? In this post, we will try and answer all your questions.…

Pablo Delgado10/10/2018

featured

DMA impact on hotels: 0.8% loss of direct reservations

A summary of Mirai’s blog in 2018

Book on Google, now available in Europe

Take advantage of the new trivago filters to boost your direct sales

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

Chatbots for your hotel: Everything that you need to know

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

A summary of Mirai’s blog in 2018

Book on Google, now available in Europe

Take advantage of the new trivago filters to boost your direct sales

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

Chatbots for your hotel: Everything that you need to know

Recent Posts

Authors

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About Mirai