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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Am I making enough online direct sales?

In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…

Pablo Delgado29/05/2019

Eight myths about OTAs: true or false?

In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise…

Pablo Delgado y César López26/03/2019

Using the Google Assistant to book a hotel room with your voice

How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…

Pablo Delgado04/03/2019

A summary of Mirai’s blog in 2018

Did you miss any of our posts? Seen in perspective, these are the issues that have worried us during these months, trying to identify industry trends:…

César López21/12/2018

Book on Google, now available in Europe

Google has just enabled Book on Google in eleven new european markets plus Canada. It is a very relevant change since Europe itself is, together with the United States, the main issuing market of European countries. …

Diego Varela26/11/2018

featured

DMA impact on hotels: 0.8% loss of direct reservations

Am I making enough online direct sales?

Eight myths about OTAs: true or false?

Using the Google Assistant to book a hotel room with your voice

A summary of Mirai’s blog in 2018

Book on Google, now available in Europe

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Am I making enough online direct sales?

Eight myths about OTAs: true or false?

Using the Google Assistant to book a hotel room with your voice

A summary of Mirai’s blog in 2018

Book on Google, now available in Europe

Recent Posts

Authors

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About Mirai