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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

How do Google's changes affect the user? What have hotels lost? What does this mean for the hotel industry? What about Booking.com? Is it a gatekeeper? Who stands to gain?…

Javier Delgado07/05/2024

The six levels of the Google Hotels funnel (Part 1)

Are you familiar with all the levels of the funnel and their terminology? Do you know what the KPIs are for your campaigns? Are you able to segment them in order to identify areas for improvement?…

Diego Varela23/04/2024

Book & Join, a key feature of your loyalty program

Triple the growth rate of your database and improve your conversion by combining the “Booking” and “Joining the loyalty club” functionalities.…

Pablo Delgado03/04/2024

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Why should hotels offer extras in their booking engine? What practices help market them successfully? How do you simplify operations?…

Pablo Delgado20/03/2024

Spend on commissions or invest in your direct sales?

commission investment direct sales mirai

One of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …

Pablo Sánchez12/02/2024

featured

DMA impact on hotels: 0.8% loss of direct reservations

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

The six levels of the Google Hotels funnel (Part 1)

Book & Join, a key feature of your loyalty program

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Spend on commissions or invest in your direct sales?

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

DMA implementation sinks 30% of clicks and bookings on Google Hotel Ads

The six levels of the Google Hotels funnel (Part 1)

Book & Join, a key feature of your loyalty program

Challenges (strategic, marketing and operations) of selling extras in your direct channel

Spend on commissions or invest in your direct sales?

Recent Posts

Authors

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About Mirai