⌂Home > Blog > Page 20

featured

DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

Find out more

Take advantage of the new trivago filters to boost your direct sales

The new trivago filters are a great improvement in terms of usability for finding the hotel and rate that each user wants. Their use will let you stand out above your competition by highlighting your direct channel over OTAs…

Diego Varela19/11/2018

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

In practice, it means that any distributor can use the brand name with the same conditions as you.…

Marta López22/10/2018

Chatbots for your hotel: Everything that you need to know

Do you know exactly what they are for? Do you need them for your hotel? How can you choose the best one for you? In this post, we will try and answer all your questions.…

Pablo Delgado10/10/2018

Room Booking Module: Google incorporates room photos to Hotel Ads results

Channels advertised on GHA can now also show photos of the rooms as well as their prices. We believe that it is an opportunity for your direct sale to attract your client visually and reach where some OTAs still can’t. …

Diego Varela17/09/2018

Google Hotel Ads launches Promoted Hotels

In searches by destination on Google Maps the two top results are showing Promoted Hotels, identified as Ads.…

Diego Varela08/08/2018

featured

DMA impact on hotels: 0.8% loss of direct reservations

Take advantage of the new trivago filters to boost your direct sales

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

Chatbots for your hotel: Everything that you need to know

Room Booking Module: Google incorporates room photos to Hotel Ads results

Google Hotel Ads launches Promoted Hotels

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Take advantage of the new trivago filters to boost your direct sales

Your brand is no longer protected on Google Ads. This is how it will affect your AdWords (Google Ads)

Chatbots for your hotel: Everything that you need to know

Room Booking Module: Google incorporates room photos to Hotel Ads results

Google Hotel Ads launches Promoted Hotels

Recent Posts

Authors

Tags

About Mirai