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How will Booking.com’s new credit card affect hotels and their direct channel?

Booking launches a credit card in the U.S. Is it a real threat to your hotel? We analyze Booking’s new strategy and its impact on your direct channel....

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Book on Google optimises its results with Room Clustering

Google Hotel Ads continues to evolve. Book on Google (BoG), has now modified the way it shows users room results and the different prices and rates.…

Diego Varela26/06/2019

Am I making enough online direct sales?

In order to analyse direct sales data and its potential growth we must focus on specific data about other channels. This exercise allows an accurate diagnosis of the health of direct online sales, with the goal of progressing every year, towards a healthier mix of channels…

Pablo Delgado29/05/2019

Eight myths about OTAs: true or false?

In recent years, the hotel sector has internalised and accepted a number of statements about OTAs that are imprecise…

Pablo Delgado y César López26/03/2019

Using the Google Assistant to book a hotel room with your voice

How does booking a hotel through Google Assistant work? Where is it available? How can I connect my direct sales to the Assistant? Here's what you need to know about what will be a major change in user behavior that will soon alter the rules of the game.…

Pablo Delgado04/03/2019

A summary of Mirai’s blog in 2018

Did you miss any of our posts? Seen in perspective, these are the issues that have worried us during these months, trying to identify industry trends:…

César López21/12/2018

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How will Booking.com’s new credit card affect hotels and their direct channel?