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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Booking.com is now offering third-party inventory with Booking.basic

For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…

César López09/07/2018

The cost of direct sales. Part I: Calculation

Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…

César López11/06/2018

Security (https) and performance (http2), essential for direct sales

https and http2 are two functionalities that OTAs already have and that you should also have on your own website. https will provide you with security and http2 with performance. …

Roberto Carrazana07/06/2018

The necessary revolution in hotel payment-collection operations

The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…

Pablo Delgado29/05/2018

New feature on Google Hotel Ads: Occupancy filters

Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…

Pablo Delgado30/04/2018

featured

DMA impact on hotels: 0.8% loss of direct reservations

Booking.com is now offering third-party inventory with Booking.basic

The cost of direct sales. Part I: Calculation

Security (https) and performance (http2), essential for direct sales

The necessary revolution in hotel payment-collection operations

New feature on Google Hotel Ads: Occupancy filters

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Booking.com is now offering third-party inventory with Booking.basic

The cost of direct sales. Part I: Calculation

Security (https) and performance (http2), essential for direct sales

The necessary revolution in hotel payment-collection operations

New feature on Google Hotel Ads: Occupancy filters

Recent Posts

Authors

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About Mirai