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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Google Hotel Ads gains visibility and displaces Adwords

Google is trying out putting Google Hotel Ads (GHA) above AdWords, a substantial change for users, advertisers and Google itself.…

Pablo Delgado12/07/2018

Booking.com is now offering third-party inventory with Booking.basic

For now, we have come across it in accommodations in Asia, provided by Agoda or CTrip. With this novelty, Booking.com has crossed a threshold with potentially enormous consequences.…

César López09/07/2018

The cost of direct sales. Part I: Calculation

Few basic issues of hotel marketing are surrounded by so much lack of knowledge . We compile everything to shed some light on the subject.…

César López11/06/2018

Security (https) and performance (http2), essential for direct sales

https and http2 are two functionalities that OTAs already have and that you should also have on your own website. https will provide you with security and http2 with performance. …

Roberto Carrazana07/06/2018

The necessary revolution in hotel payment-collection operations

The high level of fraud in Internet payments added to the dishonesty of many clients have resulted in chargebacks being quite common in the hotel industry. How can you guarantee getting paid and use that to enhance direct sales?…

Pablo Delgado29/05/2018

featured

DMA impact on hotels: 0.8% loss of direct reservations

Google Hotel Ads gains visibility and displaces Adwords

Booking.com is now offering third-party inventory with Booking.basic

The cost of direct sales. Part I: Calculation

Security (https) and performance (http2), essential for direct sales

The necessary revolution in hotel payment-collection operations

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Google Hotel Ads gains visibility and displaces Adwords

Booking.com is now offering third-party inventory with Booking.basic

The cost of direct sales. Part I: Calculation

Security (https) and performance (http2), essential for direct sales

The necessary revolution in hotel payment-collection operations

Recent Posts

Authors

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About Mirai