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Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

Offers no one can see, confusing Promo Codes, misaligned chatbots… Review your Black Friday campaign before launch and don’t hand bookings over to the OTAs....

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10 requirements to internationalise your direct channel sales

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Boosting your official website’s sales in international markets is always a challenge. But the first thing you must do is make sure you are technologically prepared. Otherwise you will become easy prey for the OTA’s that have mastered adapting to markets and users.…

Pablo Delgado08/09/2020

How to view Google Hotel Ads results as if you were in another country

As a hotelier it is very useful to navigate as your clients do (in their countries) which is a very different reality from the one you see from your hotel. We explain you how to do it in a very easy way.…

Equipo de Mirai08/09/2020

Why your hotel or hotel chain should have a loyalty club

Loyalty clubs mean a new standard in direct sales and customers are starting to get used to them. Should your chain have one? Moreover, should independent hotels get into business too? …

César López01/07/2020

The importance of data for direct sales

Making decisions backed up by data allows us to take action in a safer way. And re-evaluating the effect of our actions helps us adjust and improve, creating an agile, data-driven work methodology that will increase our increasingly-important direct sales…

Pablo Sánchez25/06/2020

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

The coronavirus crisis has dramatically changed the way we book hotel rooms. Non-refundable rates have pretty much disappeared. And now that Google adds the flexible rate filter to Hotel Ads, your direct sales have the opportunity to differentiate if the integration of your reservation system allows it, as is the case with Mirai. …

Pablo Delgado23/06/2020

featured

Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

10 requirements to internationalise your direct channel sales

How to view Google Hotel Ads results as if you were in another country

Why your hotel or hotel chain should have a loyalty club

The importance of data for direct sales

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Recent Posts

Authors

About Mirai

featured

Black Friday: spotlighting 7 mistakes from 2025 that you can still avoid

10 requirements to internationalise your direct channel sales

How to view Google Hotel Ads results as if you were in another country

Why your hotel or hotel chain should have a loyalty club

The importance of data for direct sales

The importance of flexible rates …. Google adds a filter to only show these rates in Hotel Ads

Recent Posts

Authors

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About Mirai