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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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New feature on Google Hotel Ads: Occupancy filters

Occupancy filters now appear on GHA, increasing its reach to many more users. Given that many OTAs are limited to showing prices for double occupancy, this is an opportunity for direct channels.…

Pablo Delgado30/04/2018

Why OTAs provide no value for you on metasearch engines

We are proposing something bold, new and somewhat fancy… for now: if you do things properly, you won’t need intermediation where you can reach directly. Metasearch engines are within your reach. A logical conclusion?…

Pablo Delgado05/04/2018

What happens to your direct sale when Booking.com is removed from metasearch engines?

If your hotel is investing to take your direct sale to metasearch engines, you should seriously think about the presence of OTAs in them. What would really happen if we got rid of Booking.com from metasearch engines? At Mirai we tried and measured it. …

Pablo Delgado22/03/2018

Why your soaring mobile traffic is not turning into bookings

The conversion of mobile traffic is 2 to 5 or even 6 times lower than on a desktop computer. Why does this difference exist? We have analysed it. Here are our conclusions…

Pablo Delgado26/02/2018

What does Airbnb have and what does it lack to revolutionise hotel distribution?

Although it has already stated its low commissions, little has been written about the ticking time bomb for distribution which is the different system of costs and prices…

César López19/02/2018

featured

DMA impact on hotels: 0.8% loss of direct reservations

New feature on Google Hotel Ads: Occupancy filters

Why OTAs provide no value for you on metasearch engines

What happens to your direct sale when Booking.com is removed from metasearch engines?

Why your soaring mobile traffic is not turning into bookings

What does Airbnb have and what does it lack to revolutionise hotel distribution?

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

New feature on Google Hotel Ads: Occupancy filters

Why OTAs provide no value for you on metasearch engines

What happens to your direct sale when Booking.com is removed from metasearch engines?

Why your soaring mobile traffic is not turning into bookings

What does Airbnb have and what does it lack to revolutionise hotel distribution?

Recent Posts

Authors

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About Mirai