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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Price disparity types. Identifying and correcting them

We are going to revise the 6 standard practices of intermediation in order to break the price…

Pablo Delgado26/10/2017

Book on Google, available now for your hotel

What is it and how does it work? Which is its objective? How much does it cost? We take a look at everything you need to know to gain a better understanding of Book on Google.…

Pablo Delgado04/10/2017

Price disparity, the eternal problem of hotel distribution

Price disparity is the main problem for many hotels and correcting this situation is essential in order to outline a correct direct-sales strategy.…

Pablo Delgado19/09/2017

First week after the terrorist attack: We analyse the impact in Barcelona

After a few days of coming to terms with the tragic attacks which took place in Barcelona and Cambrils, we have analysed the behaviour of more than 8,000 bookings…

Equipo de Mirai30/08/2017

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …

Pablo Delgado04/07/2017

featured

DMA impact on hotels: 0.8% loss of direct reservations

Price disparity types. Identifying and correcting them

Book on Google, available now for your hotel

Price disparity, the eternal problem of hotel distribution

First week after the terrorist attack: We analyse the impact in Barcelona

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Price disparity types. Identifying and correcting them

Book on Google, available now for your hotel

Price disparity, the eternal problem of hotel distribution

First week after the terrorist attack: We analyse the impact in Barcelona

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

Recent Posts

Authors

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About Mirai