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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Building customer loyalty through the direct channel, the unresolved issue

Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in your hands to turn things around.…

Pablo Delgado27/06/2017

trivago Express Booking in detail

trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…

Pablo Delgado21/06/2017

20 reasons to leave Booking Genius

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…

Pablo Delgado04/04/2017

The Achilles heel of distribution

Distribution has always dominated its relationship with the producer. Walmart or Macy's and Amazon are what Apple, Tourico and Expedia are in the hotel industry. Meanwhile, the product’s owner, in our case the hotel, sees its profits increasingly reduced without knowing what to do about it. …

Pablo Delgado16/03/2017

The difficult coexistence between Booking.com and your website

Sometimes we are asked why we talk so much about Booking.com and that we make them out to be the "enemy". That is not the case and we do not share that point of view. This post will explain why.…

Pablo Delgado02/03/2017

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DMA impact on hotels: 0.8% loss of direct reservations