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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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First week after the terrorist attack: We analyse the impact in Barcelona

After a few days of coming to terms with the tragic attacks which took place in Barcelona and Cambrils, we have analysed the behaviour of more than 8,000 bookings…

Equipo de Mirai30/08/2017

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …

Pablo Delgado04/07/2017

Building customer loyalty through the direct channel, the unresolved issue

Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in your hands to turn things around.…

Pablo Delgado27/06/2017

trivago Express Booking in detail

trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…

Pablo Delgado21/06/2017

20 reasons to leave Booking Genius

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…

Pablo Delgado04/04/2017

featured

DMA impact on hotels: 0.8% loss of direct reservations

First week after the terrorist attack: We analyse the impact in Barcelona

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

Building customer loyalty through the direct channel, the unresolved issue

trivago Express Booking in detail

20 reasons to leave Booking Genius

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

First week after the terrorist attack: We analyse the impact in Barcelona

trivago Express Booking, Book on Google and TripAdvisor Instant Booking: what are the similarities and differences?

Building customer loyalty through the direct channel, the unresolved issue

trivago Express Booking in detail

20 reasons to leave Booking Genius

Recent Posts

Authors

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About Mirai