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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Book on Google (4 of 4): How it resembles yet differs from TripAdvisor Instant Booking

En español, en français This past year, Google and TripAdvisor revolutionised the travel industry by launching Book on Google and Instant Booking respectively. Comparing one with the other will help us understand them both. Find the comparative analysis below. Where is the booking made? Inside TripAdvisor and Google respectively, without leaving their website or app. What…

Pablo Delgado

Book on Google (2 of 4): What it means for hotels

Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

Pablo Delgado

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Pablo Delgado (73)
César López (45)
Isabel Rey (4)
Rocío Rivero
amaialopez
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booking.com directchannel directsales Distribution featured google marketing metasearch OTA strategy

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