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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Book on Google (1 of 4): What it is and how the client sees it

You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry.…

Pablo Delgado13/10/2016

Are you filling your hotel too soon? Capitalise on it

With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…

César López05/10/2016

The perfect meta is yet to come

None of the main meta search sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. This is somewhat paradoxical because it would be a highly positive relationship for both parties Hotels would reduce their dependence on OTAs and would…

Pablo Delgado21/07/2016

The PCI-DSS regulation is coming to hotels… Are you ready?

Have you received a call from your bank to ask if your hotel meets the PCI-DSS security standard? If so, you’ll already know what this is about, although maybe not so much on how to do it. If you haven’t received the call, you will receive it shortly. This article will be of interest to…

Pablo Delgado30/06/2016

How to use Google Hotel Ads to strengthen your direct sales

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

Pablo Delgado23/06/2016

featured

DMA impact on hotels: 0.8% loss of direct reservations

Book on Google (1 of 4): What it is and how the client sees it

Are you filling your hotel too soon? Capitalise on it

The perfect meta is yet to come

The PCI-DSS regulation is coming to hotels… Are you ready?

How to use Google Hotel Ads to strengthen your direct sales

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Book on Google (1 of 4): What it is and how the client sees it

Are you filling your hotel too soon? Capitalise on it

The perfect meta is yet to come

The PCI-DSS regulation is coming to hotels… Are you ready?

How to use Google Hotel Ads to strengthen your direct sales

Recent Posts

Authors

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About Mirai