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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google has plenty of similarities with Instant Booking. However, there are considerable differences that allow us to conclude that Book on Google does not make Google an OTA, although, once again, with many nuances.…

Pablo Delgado20/10/2016

Book on Google (2 of 4): What it means for hotels

Google has strongly burst onto the hotel-transaction scene via its Book on Google (BoG) interface, awakening plenty of curiosity and questions about the real interest Google has with this movement. At first, it presents many similarities in regards to the twist carried out by TripAdvisor with Instant Booking. However, at the same time, it's very…

Pablo Delgado13/10/2016

Book on Google (1 of 4): What it is and how the client sees it

You can now book a hotel without leaving Google. Book on Google (BoG) has arrived, the new feature of the almighty Google to dive into the Internet travel industry.…

Pablo Delgado13/10/2016

Are you filling your hotel too soon? Capitalise on it

With a record occupancy rate in many hotels and destinations, this year comes with a new problem: filling the hotel too soon. In order to explain this occurrence, at Mirai we provide our hotel clients with a new report that analyses this problem. In this article, we analyse different aspects which derive from it that are helpful…

César López05/10/2016

The perfect meta is yet to come

None of the main meta search sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. This is somewhat paradoxical because it would be a highly positive relationship for both parties Hotels would reduce their dependence on OTAs and would…

Pablo Delgado21/07/2016

featured

DMA impact on hotels: 0.8% loss of direct reservations

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google (2 of 4): What it means for hotels

Book on Google (1 of 4): What it is and how the client sees it

Are you filling your hotel too soon? Capitalise on it

The perfect meta is yet to come

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Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Book on Google (3 of 4): Is Google becoming an OTA?

Book on Google (2 of 4): What it means for hotels

Book on Google (1 of 4): What it is and how the client sees it

Are you filling your hotel too soon? Capitalise on it

The perfect meta is yet to come

Recent Posts

Authors

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About Mirai