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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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The PCI-DSS regulation is coming to hotels… Are you ready?

Have you received a call from your bank to ask if your hotel meets the PCI-DSS security standard? If so, you’ll already know what this is about, although maybe not so much on how to do it. If you haven’t received the call, you will receive it shortly. This article will be of interest to…

Pablo Delgado30/06/2016

How to use Google Hotel Ads to strengthen your direct sales

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

Pablo Delgado23/06/2016

What is Google commission per stay (CPS) and how does it work?

The new cost-per-acquisition programme by Google Hotel Ads is now available to Mirai clients. Here is what this big change is all about…

Pablo Delgado09/06/2016

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Many hotels do the right thing by offering better stock and price conditions to Booking.com, and of course to their own website, rather than to Expedia after seeing that they make more money that way, since the net price (after taking out the commissions) is almost always superior. However, rarely are these same decisions made…

Pablo Delgado19/05/2016

Cancellations shooting up: implications, costs and how to reduce them

What was just a concern a few years then became a problem and now it has become a nightmare. We are referring to booking cancellations, which have increasingly grown to unsustainable levels, in some cases above 40% and 50%. Some hoteliers have considered this normal and have adapted their daily operations and even their strategy…

Pablo Delgado19/05/2016

featured

DMA impact on hotels: 0.8% loss of direct reservations

The PCI-DSS regulation is coming to hotels… Are you ready?

How to use Google Hotel Ads to strengthen your direct sales

What is Google commission per stay (CPS) and how does it work?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Cancellations shooting up: implications, costs and how to reduce them

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

The PCI-DSS regulation is coming to hotels… Are you ready?

How to use Google Hotel Ads to strengthen your direct sales

What is Google commission per stay (CPS) and how does it work?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Cancellations shooting up: implications, costs and how to reduce them

Recent Posts

Authors

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About Mirai