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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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The perfect meta is yet to come

None of the main meta search sites or metasearch engines, among which we include Trivago, TripAdvisor, Google and Kayak have fully convinced hotels, especially independent ones, to “connect” their direct sales. This is somewhat paradoxical because it would be a highly positive relationship for both parties Hotels would reduce their dependence on OTAs and would…

Pablo Delgado21/07/2016

The PCI-DSS regulation is coming to hotels… Are you ready?

Have you received a call from your bank to ask if your hotel meets the PCI-DSS security standard? If so, you’ll already know what this is about, although maybe not so much on how to do it. If you haven’t received the call, you will receive it shortly. This article will be of interest to…

Pablo Delgado30/06/2016

How to use Google Hotel Ads to strengthen your direct sales

Google is becoming a relevant player in the online hotels sector, something which makes the big existing players like Booking.com or TripAdvisor uncomfortable. However, Google’s strategy is different to the one of its competitors. It’s not becoming an OTA per se (such as Booking.com or, as it appears, TripAdvisor) and neither is it creating a…

Pablo Delgado23/06/2016

What is Google commission per stay (CPS) and how does it work?

The new cost-per-acquisition programme by Google Hotel Ads is now available to Mirai clients. Here is what this big change is all about…

Pablo Delgado09/06/2016

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Many hotels do the right thing by offering better stock and price conditions to Booking.com, and of course to their own website, rather than to Expedia after seeing that they make more money that way, since the net price (after taking out the commissions) is almost always superior. However, rarely are these same decisions made…

Pablo Delgado19/05/2016

featured

DMA impact on hotels: 0.8% loss of direct reservations

The perfect meta is yet to come

The PCI-DSS regulation is coming to hotels… Are you ready?

How to use Google Hotel Ads to strengthen your direct sales

What is Google commission per stay (CPS) and how does it work?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

The perfect meta is yet to come

The PCI-DSS regulation is coming to hotels… Are you ready?

How to use Google Hotel Ads to strengthen your direct sales

What is Google commission per stay (CPS) and how does it work?

Cancellations on Booking.com: 104% more than on the hotel website. Expedia, 31% more

Recent Posts

Authors

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About Mirai