Is your technology limiting your GOP? Learn how to use margin arbitrage and dynamic supplements to overcome OTA rigidity and maximise your net profitability. ...
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After a few days of coming to terms with the tragic attacks which took place in Barcelona and Cambrils, we have analysed the behaviour of more than 8,000 bookings…
trivago Express Booking, Book on Google and TripAdvisor Instant Booking share the same objective (increase conversion), but follow very different strategies. …
Building customer loyalty through the direct channel is one of the most important long-term cornerstones in the struggle against OTAs. Up until now, intermediaries have been winning this battle by a wide margin. It’s in your hands to turn things around.…
trivago has launched a new tool for its metasearch engine called trivago Express Booking. We have analysed it in detail.…
The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the hotel’s own direct channel, their website.…
