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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Cancellations shooting up: implications, costs and how to reduce them

What was just a concern a few years then became a problem and now it has become a nightmare. We are referring to booking cancellations, which have increasingly grown to unsustainable levels, in some cases above 40% and 50%. Some hoteliers have considered this normal and have adapted their daily operations and even their strategy…

Pablo Delgado19/05/2016

The convergence of Google, TripAdvisor and Booking.com

Large Internet companies are evolving with a common objective: occupying the whole life cycle of the client, focusing especially on the most interesting and juiciest part from a money point of view, the booking or the hotel transaction. Historically, the life cycle phases have been occupied by the giants of the industry with well-defined limits.…

Pablo Delgado04/05/2016

How to measure the TripAdvisor Business Listings traffic after their security changes

Recently, TripAdvisor notified users of a change in its security settings that does not affect the Business Listings traffic but that may interrupt its tracking in Google Analytics. All of the websites that do not use the HTTPS protocol shall stop registering referral traffic on TripAdvisor through Google Analytics. At Mirai, we have detected that…

Thalula Begara29/04/2016

How much does Booking.com sell with AdWords of your brand?

The potential sales sources of Booking.com may be classified in the following way: Not all of these booking origins are new sales for your hotel. Some of them just compete with other channels (including your own website) for the same clients (existing sale), thus unnecessarily increasing your distribution costs. On this post, we will focus on…

Pablo Delgado07/04/2016

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

With the celebration of the Mobile World Congress in Barcelona this week, we have analysed the mobile impact on websites of hotels in Barcelona and Madrid. Is mobile more used to visit the hotel website or to book? Which is growing faster? What country is more mobile? How come? Barcelona hotels register more mobile clients…

Pablo Delgado y César López22/02/2016

featured

DMA impact on hotels: 0.8% loss of direct reservations

Cancellations shooting up: implications, costs and how to reduce them

The convergence of Google, TripAdvisor and Booking.com

How to measure the TripAdvisor Business Listings traffic after their security changes

How much does Booking.com sell with AdWords of your brand?

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Cancellations shooting up: implications, costs and how to reduce them

The convergence of Google, TripAdvisor and Booking.com

How to measure the TripAdvisor Business Listings traffic after their security changes

How much does Booking.com sell with AdWords of your brand?

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

Recent Posts

Authors

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About Mirai