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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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How much does Booking.com sell with AdWords of your brand?

The potential sales sources of Booking.com may be classified in the following way: Not all of these booking origins are new sales for your hotel. Some of them just compete with other channels (including your own website) for the same clients (existing sale), thus unnecessarily increasing your distribution costs. On this post, we will focus on…

Pablo Delgado07/04/2016

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

With the celebration of the Mobile World Congress in Barcelona this week, we have analysed the mobile impact on websites of hotels in Barcelona and Madrid. Is mobile more used to visit the hotel website or to book? Which is growing faster? What country is more mobile? How come? Barcelona hotels register more mobile clients…

Pablo Delgado y César López22/02/2016

Non-refundable rates: everything you need to know

There are all kinds of cases: hotels that don’t offer them, hotels that let you choose, others that only have them on certain dates… Is there a criteria to go on? Any specific guide of what to do? What does it depend on? Here are a few ideas that may help you. The option to…

César López17/02/2016

Available rooms for the Mobile World Congress? Get the maximum return from them

Tomorrow February 15th, the Barcelona Convention Bureau will release rooms for the Mobile World Congress. You will sell them at a great price, we have no doubts about it. However, will you sell them with the minimum distribution cost? We provide a few ideas According to Booking.com, today Feb-14th Barcelona is almost fully booked (93%)…

Equipo de Mirai15/02/2016

Has TripAdvisor become an OTA?

After the recent launch of instant booking (read our post “What is instant booking and how does it work?” for a complete analysis), TripAdvisor has caused a stir and now wants to compete face to face with the main OTAs. Therefore, has TripAdvisor become an OTA? Despite them saying that they are not an OTA…

Pablo Delgado26/01/2016

featured

DMA impact on hotels: 0.8% loss of direct reservations

How much does Booking.com sell with AdWords of your brand?

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

Non-refundable rates: everything you need to know

Available rooms for the Mobile World Congress? Get the maximum return from them

Has TripAdvisor become an OTA?

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

How much does Booking.com sell with AdWords of your brand?

Infograph: use of mobile phone on websites of hotels in Barcelona and Madrid

Non-refundable rates: everything you need to know

Available rooms for the Mobile World Congress? Get the maximum return from them

Has TripAdvisor become an OTA?

Recent Posts

Authors

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About Mirai