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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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What should my instant booking strategy be?

Once we have analysed instant booking  TripAdvisor’s new product (what it is and in detail) comes the big question: should I participate with my direct sale? On one hand, the first reaction would be to resist. It does not seem ideal to advance towards a scenario in which the direct sale, whose main objective should be…

Pablo Delgado

TripAdvisor instant booking in detail

Once we have analysed what instant booking is and how it compares to Business Listings and TripConnect CPC, we move on to analysing the many questions that this new product comes with. Will it be available in all markets? For now, instant booking is available only for users in the United States, Canada and United…

Pablo Delgado

How to calculate the real cost of each sales channel

Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of each channel and of each optional proposal with which you are continuously tempted with is essential to understand its profitability, comparing and making well-founded commercial decisions. The analysis that we…

Pablo Delgado

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Pablo Delgado (73)
César López (45)
Isabel Rey (4)
Rocío Rivero
amaialopez
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booking.com directchannel directsales Distribution featured google marketing metasearch OTA strategy

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