DMA impact on hotels: 0.8% loss of direct reservations
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreThe DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moretrivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…
Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…
We analyze, from a historical perspective, how technology has influenced the evolution of the hotel industry over time, becoming a key factor to the optimization of hotel distribution and direct sales.…