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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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How to calculate the real cost of each sales channel

Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of each channel and of each optional proposal with which you are continuously tempted with is essential to understand its profitability, comparing and making well-founded commercial decisions. The analysis that we…

Pablo Delgado06/03/2015

Metasearch websites: opportunity or threat for hotels?

They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have only recently started to experience a boom. Why so much prominence? Are they just a trend? What…

César López29/11/2013

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Booking.com is a sales leader and you can see that every month due to the amount of bookings that it generates. One of the cornerstones of its success is its customer orientation, a highly used concept in marketing –occasionally unfounded- but that in this case it’s put into practice in all of its processes with…

Isabel Rey20/12/2012

Conversion Rate: Dominate the term, avoid manipulations

Among all new terms presented in Web analytics, there is one that nowadays we have introduced into our slang: Conversion rate. It is one of the principal rates of success in this field, so it is easy to assume that appears as a standard concept that doesn’t allow any kind of subjective interpretation… But be…

Pablo Delgado19/10/2012

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

Have you already decided to increase your online sales via the direct online channel? You are strongly convinced that the best booking conditions are on your own brand website and give no reason for your clients to book your hotel through OTA channels. And your customers, are they aware of it? One should remember that…

Equipo de Mirai17/09/2012

featured

DMA impact on hotels: 0.8% loss of direct reservations

How to calculate the real cost of each sales channel

Metasearch websites: opportunity or threat for hotels?

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Conversion Rate: Dominate the term, avoid manipulations

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

How to calculate the real cost of each sales channel

Metasearch websites: opportunity or threat for hotels?

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Conversion Rate: Dominate the term, avoid manipulations

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

Recent Posts

Authors

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About Mirai