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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Booking.com is a sales leader and you can see that every month due to the amount of bookings that it generates. One of the cornerstones of its success is its customer orientation, a highly used concept in marketing –occasionally unfounded- but that in this case it’s put into practice in all of its processes with…

Isabel Rey20/12/2012

Conversion Rate: Dominate the term, avoid manipulations

Among all new terms presented in Web analytics, there is one that nowadays we have introduced into our slang: Conversion rate. It is one of the principal rates of success in this field, so it is easy to assume that appears as a standard concept that doesn’t allow any kind of subjective interpretation… But be…

Pablo Delgado19/10/2012

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

Have you already decided to increase your online sales via the direct online channel? You are strongly convinced that the best booking conditions are on your own brand website and give no reason for your clients to book your hotel through OTA channels. And your customers, are they aware of it? One should remember that…

Equipo de Mirai17/09/2012

How the intermediaries get the customers that were searching for you (III)

Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent advertisements appearing when your names is searched or advertisements that include your name in their text but you cannot do anything about…

César López20/06/2012

How the intermediaries get the customers that were searching for you (II)

By Pablo Delgado and César López. On the first part of this serie we analyzed the problem: in this one, the options you have to solve it. Alternative 1: Also advertise yourself It is a common occurrence nowadays. The hotel chains and the more advanced, independent hotels have already accepted the need to invest in…

César López20/06/2012

featured

DMA impact on hotels: 0.8% loss of direct reservations

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Conversion Rate: Dominate the term, avoid manipulations

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

How the intermediaries get the customers that were searching for you (III)

How the intermediaries get the customers that were searching for you (II)

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Conversion Rate: Dominate the term, avoid manipulations

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

How the intermediaries get the customers that were searching for you (III)

How the intermediaries get the customers that were searching for you (II)

Recent Posts

Authors

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About Mirai