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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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How to ask Google to stop posting ads with my brand’s name

By Pablo Delgado and César López. First of all, you must register the name of your hotel. It’s very simple… (if you’ve already registered the name of your hotel) Request to do so here: https://services.google.com/inquiry/aw_tmcomplaint?hl=enn Pay attention to the following: Fill out the form in the name of the owner of the trademark or in…

César López19/06/2012

Registering the name of my hotel as a brand (trademark)

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César López19/06/2012

How the intermediaries get the customers that were searching for you (I)

By Pablo Delgado and César López In Continental Europe, hotels with registered trademarks can prevent intermediaries from using their brand names in Google Adwords. Doing this means that more users end up on their own websites. In spite of the advantages, most independent hotels don’t take the necessary steps to benefit from it. Did you…

Pablo Delgado14/06/2012

19 good practices in online distribution

You have someone to support you during conflicts, whether big or small, with mediators. You have undoubtedly argued at some point with an online agency (Booking.com, Venere, Expedia), about things like your stars, or asking them to not bet on advertisements for your label, that they don’t reduce your prices without permission, or about them…

César López14/05/2012

Act: 4 examples of intermediaries ignoring price parity

The eternal game of cat and mouse: The intense desire to gain better conditions enlivens the imagination of each intermediary, who carries out all kinds of measures to offer something better than the rest. Hotelier beware! Avoid allowing any channel to offer your hotel better conditions or you are putting the entire system in danger.…

César López23/04/2012

featured

DMA impact on hotels: 0.8% loss of direct reservations

How to ask Google to stop posting ads with my brand’s name

Registering the name of my hotel as a brand (trademark)

How the intermediaries get the customers that were searching for you (I)

19 good practices in online distribution

Act: 4 examples of intermediaries ignoring price parity

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

How to ask Google to stop posting ads with my brand’s name

Registering the name of my hotel as a brand (trademark)

How the intermediaries get the customers that were searching for you (I)

19 good practices in online distribution

Act: 4 examples of intermediaries ignoring price parity

Recent Posts

Authors

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About Mirai