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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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How the intermediaries get the customers that were searching for you (III)

Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent advertisements appearing when your names is searched or advertisements that include your name in their text but you cannot do anything about…

César López20/06/2012

How the intermediaries get the customers that were searching for you (II)

By Pablo Delgado and César López. On the first part of this serie we analyzed the problem: in this one, the options you have to solve it. Alternative 1: Also advertise yourself It is a common occurrence nowadays. The hotel chains and the more advanced, independent hotels have already accepted the need to invest in…

César López20/06/2012

How to ask Google to stop posting ads with my brand’s name

By Pablo Delgado and César López. First of all, you must register the name of your hotel. It’s very simple… (if you’ve already registered the name of your hotel) Request to do so here: https://services.google.com/inquiry/aw_tmcomplaint?hl=enn Pay attention to the following: Fill out the form in the name of the owner of the trademark or in…

César López19/06/2012

Registering the name of my hotel as a brand (trademark)

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César López19/06/2012

How the intermediaries get the customers that were searching for you (I)

By Pablo Delgado and César López In Continental Europe, hotels with registered trademarks can prevent intermediaries from using their brand names in Google Adwords. Doing this means that more users end up on their own websites. In spite of the advantages, most independent hotels don’t take the necessary steps to benefit from it. Did you…

Pablo Delgado14/06/2012

featured

DMA impact on hotels: 0.8% loss of direct reservations

How the intermediaries get the customers that were searching for you (III)

How the intermediaries get the customers that were searching for you (II)

How to ask Google to stop posting ads with my brand’s name

Registering the name of my hotel as a brand (trademark)

How the intermediaries get the customers that were searching for you (I)

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Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

How the intermediaries get the customers that were searching for you (III)

How the intermediaries get the customers that were searching for you (II)

How to ask Google to stop posting ads with my brand’s name

Registering the name of my hotel as a brand (trademark)

How the intermediaries get the customers that were searching for you (I)

Recent Posts

Authors

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About Mirai