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How will Booking.com’s new credit card affect hotels and their direct channel?

Booking launches a credit card in the U.S. Is it a real threat to your hotel? We analyze Booking’s new strategy and its impact on your direct channel....

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TripAdvisor instant booking in detail

Once we have analysed what instant booking is and how it compares to Business Listings and TripConnect CPC, we move on to analysing the many questions that this new product comes with. Will it be available in all markets? For now, instant booking is available only for users in the United States, Canada and United…

Pablo Delgado12/01/2016

What is TripAdvisor instant booking and how does it work?

TripAdvisor continues to grow and, whether we like it or not, is going to become an important figure in the hotel industry. It was created as a hotel review site and it has become the number one site in that field. It grew by adding price comparison, competing with Trivago and Kayak. Now, it has…

Pablo Delgado12/01/2016

How to calculate the real cost of each sales channel

Cheap? Expensive? Are you sure that you are measuring each action you carry out precisely? Grab your calculator and read this. Calculating the costs of each channel and of each optional proposal with which you are continuously tempted with is essential to understand its profitability, comparing and making well-founded commercial decisions. The analysis that we…

Pablo Delgado06/03/2015

Metasearch websites: opportunity or threat for hotels?

They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have only recently started to experience a boom. Why so much prominence? Are they just a trend? What…

César López29/11/2013

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Booking.com is a sales leader and you can see that every month due to the amount of bookings that it generates. One of the cornerstones of its success is its customer orientation, a highly used concept in marketing –occasionally unfounded- but that in this case it’s put into practice in all of its processes with…

Isabel Rey20/12/2012

featured

How will Booking.com’s new credit card affect hotels and their direct channel?

TripAdvisor instant booking in detail

What is TripAdvisor instant booking and how does it work?

How to calculate the real cost of each sales channel

Metasearch websites: opportunity or threat for hotels?

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

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About Mirai

featured

How will Booking.com’s new credit card affect hotels and their direct channel?

TripAdvisor instant booking in detail

What is TripAdvisor instant booking and how does it work?

How to calculate the real cost of each sales channel

Metasearch websites: opportunity or threat for hotels?

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Recent Posts

Authors

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About Mirai