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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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10 ways to get fans on facebook for you hotel | Mirai – Official Blog

Facebook, the world’s largest social network with more than 750 million users, has become the centre of attention for many hoteliers that see a great opportunity for their hotel to appear on this resource. Although in the past it was not taken advantage of, the hoteliers now see it as a must. Just being on…

Sofía Díaz15/01/2012

Hotels and social networks | Mirai, España

We should not forget that, above all, we buy and sell experiences. Sometimes companies suffer what they call “marketing myopia,” a term used to refer to the mistake of defining our market in terms of the product, instead of the necessity that said product fulfills… “Nobody wants a ¼ inch drill…what everybody wants are ¼…

Sofía Díaz29/12/2011

Google Hotel Finder: New actor in the soap opera – Blog Mirai

A new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…

Sofía Díaz22/08/2011

More anecdotal English found in Asian hotels

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Sofía Díaz07/07/2011

featured

DMA impact on hotels: 0.8% loss of direct reservations

10 ways to get fans on facebook for you hotel | Mirai – Official Blog

Hotels and social networks | Mirai, España

Google Hotel Finder: New actor in the soap opera – Blog Mirai

More anecdotal English found in Asian hotels

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Competitions and draws on Facebook for your hotel

10 ways to get fans on facebook for you hotel | Mirai – Official Blog

Hotels and social networks | Mirai, España

Google Hotel Finder: New actor in the soap opera – Blog Mirai

More anecdotal English found in Asian hotels

Recent Posts

Authors

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About Mirai