⌂Home > Blog > Page 32

featured

AI will display your inventory and prices in real-time. Are you ready?

In this guide, we provide you with the keys to adapt your direct sales strategy and prepare for the AI revolution in hospitality distribution.. ...

Find out more

Metasearch websites: opportunity or threat for hotels?

They are the current hot topic of the industry: constant advertising on television, astronomical acquisitions of Kayak and Trivago, they occupy most part of the news in specialised media… They have been with us for a few years although they have only recently started to experience a boom. Why so much prominence? Are they just a trend? What…

César López29/11/2013

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Booking.com is a sales leader and you can see that every month due to the amount of bookings that it generates. One of the cornerstones of its success is its customer orientation, a highly used concept in marketing –occasionally unfounded- but that in this case it’s put into practice in all of its processes with…

Isabel Rey20/12/2012

Conversion Rate: Dominate the term, avoid manipulations

Among all new terms presented in Web analytics, there is one that nowadays we have introduced into our slang: Conversion rate. It is one of the principal rates of success in this field, so it is easy to assume that appears as a standard concept that doesn’t allow any kind of subjective interpretation… But be…

Pablo Delgado19/10/2012

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

Have you already decided to increase your online sales via the direct online channel? You are strongly convinced that the best booking conditions are on your own brand website and give no reason for your clients to book your hotel through OTA channels. And your customers, are they aware of it? One should remember that…

Equipo de Mirai17/09/2012

How the intermediaries get the customers that were searching for you (III)

Por Pablo Delgado y César López Generic advertisements: unavoidable but mostly harmless Google shows advertisements according to the words that the user has written… every single one of the words. You can prevent advertisements appearing when your names is searched or advertisements that include your name in their text but you cannot do anything about…

César López20/06/2012

featured

AI will display your inventory and prices in real-time. Are you ready?

Metasearch websites: opportunity or threat for hotels?

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Conversion Rate: Dominate the term, avoid manipulations

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

How the intermediaries get the customers that were searching for you (III)

Recent Posts

Authors

About Mirai

featured

AI will display your inventory and prices in real-time. Are you ready?

Metasearch websites: opportunity or threat for hotels?

Booking.com’s customer orientation (at the expense of the hotel): 7 examples

Conversion Rate: Dominate the term, avoid manipulations

“Best Rate Guarantee” – Reasons and Ways to declare it on your website

How the intermediaries get the customers that were searching for you (III)

Recent Posts

Authors

Tags

About Mirai