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mirai black friday 2025

7 insights (+7 actions) that will make you say “yes” to Black Friday

Make sure your website offers the best price and conditions, and control distribution so that every booking of value flows to your hotel, not to the OTAs....

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Has TripAdvisor become an OTA?

After the recent launch of instant booking (read our post “What is instant booking and how does it work?” for a complete analysis), TripAdvisor has caused a stir and now wants to compete face to face with the main OTAs. Therefore, has TripAdvisor become an OTA? Despite them saying that they are not an OTA…

Pablo Delgado

What should my instant booking strategy be?

Once we have analysed instant booking  TripAdvisor’s new product (what it is and in detail) comes the big question: should I participate with my direct sale? On one hand, the first reaction would be to resist. It does not seem ideal to advance towards a scenario in which the direct sale, whose main objective should be…

Pablo Delgado

TripAdvisor instant booking in detail

Once we have analysed what instant booking is and how it compares to Business Listings and TripConnect CPC, we move on to analysing the many questions that this new product comes with. Will it be available in all markets? For now, instant booking is available only for users in the United States, Canada and United…

Pablo Delgado

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Pablo Delgado (80)
César López (45)
Isabel Rey (4)
amaialopez (3)
Rocío Rivero
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booking.com directchannel directsales Distribution featured google marketing metasearch OTA strategy

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