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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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19 good practices in online distribution

You have someone to support you during conflicts, whether big or small, with mediators. You have undoubtedly argued at some point with an online agency (Booking.com, Venere, Expedia), about things like your stars, or asking them to not bet on advertisements for your label, that they don’t reduce your prices without permission, or about them…

César López

Hotels and social networks | Mirai, España

We should not forget that, above all, we buy and sell experiences. Sometimes companies suffer what they call “marketing myopia,” a term used to refer to the mistake of defining our market in terms of the product, instead of the necessity that said product fulfills… “Nobody wants a ¼ inch drill…what everybody wants are ¼…

Sofía Díaz

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