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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Superdiscount + Supercommission: New faces of an old problem

A well-known story for hotels: Powerful middlemen that dominate the market and put pressure on the hotel manager to lower the prices and increase the commission. Before it was the tour-operators, now it is Booking or Expedia, that have managed to continue with the same model adapting it to the new ways of doing things.…

César López04/07/2011

Search for hotels in your city: Use Google Places to show yourself

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Equipo de Mirai17/06/2011

5 reasons to have a blog on the website of your hotel

A blog is just a few pages on your website. Each of these pages contains information in article format that your clients or other curious visitors can find useful during their stay in your city. Some common topics for a blog are: Places to eat in Toledo, things to see in Madrid, tourist bus in Barcelona and…

Equipo de Mirai16/06/2011

Requesting ad fake reviews on Tripadvisor

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César López13/06/2011

Suitable names for a hotel in Search Marketing

The name given by a manager to his or her hotel is a key decision for the business.It could make or loose a lot of money for the business throughout the years. This is very important; it should be looked at carefully and, if necessary, with professional help, before taking a decision that will affect…

Equipo de Mirai06/06/2011

featured

DMA impact on hotels: 0.8% loss of direct reservations

Superdiscount + Supercommission: New faces of an old problem

Search for hotels in your city: Use Google Places to show yourself

5 reasons to have a blog on the website of your hotel

Requesting ad fake reviews on Tripadvisor

Suitable names for a hotel in Search Marketing

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Superdiscount + Supercommission: New faces of an old problem

Search for hotels in your city: Use Google Places to show yourself

5 reasons to have a blog on the website of your hotel

Requesting ad fake reviews on Tripadvisor

Suitable names for a hotel in Search Marketing

Recent Posts

Authors

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About Mirai