DMA impact on hotels: 0.8% loss of direct reservations
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreThe DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreA new actor will appear on screen, the great promise, Google. It has the potential to stir up the hotel distribution soap and to get the other actors to adapt their roles. Will the audience accept it? Will it change the story or will it just turn out to be another cameo appearance? This actor…
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A well-known story for hotels: Powerful middlemen that dominate the market and put pressure on the hotel manager to lower the prices and increase the commission. Before it was the tour-operators, now it is Booking or Expedia, that have managed to continue with the same model adapting it to the new ways of doing things.…
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A blog is just a few pages on your website. Each of these pages contains information in article format that your clients or other curious visitors can find useful during their stay in your city. Some common topics for a blog are: Places to eat in Toledo, things to see in Madrid, tourist bus in Barcelona and…