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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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The golden ratio in web design for hotels

We all wish for a really nice web, attractive and inviting enough to attract visitors to make their bookings on our website. Many factors influencde this: design, development or applicable marketing strategy among others. The best way is to focus only on those design factors that include photographs in varied colour, fonts that catch the…

Roberto Carrazana

The deals are more efficient confidential: So we tried

Do confidential deals attract new clients? Do they fill empty rooms which, otherwise, people would not use? How? Must the price be lowered? By cooperating with a Madrid hotel, Mirai has experimented, leading to interesting results. In addition to gathering facts worth analysing, in thirty days we have explored and made comparisons, discovering how exactly…

César López

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Pablo Delgado (73)
César López (45)
Isabel Rey (4)
Rocío Rivero
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booking.com directchannel directsales Distribution featured google marketing metasearch OTA strategy

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