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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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6 simple ways to inquire about your ads on Google

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César López08/02/2011

SEO: Suitable for my hotel?

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Equipo de Mirai17/01/2011

Foursquare: 7 reasons why your hotel should be

Take a look at foursquare. Pretty cool. It is a location based social service when users can „check –in” to any sort of establishment like, restaurant, gym or hotel and tell about it to their network. This service is becoming more and popular every day and in already reached 5 million user according to TechCrunch. As…

Piotr Majdan14/01/2011

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César López03/01/2011

Is it worth investing in Google Adwords if I show up first in searches?

Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…

Pablo Delgado19/11/2010

featured

DMA impact on hotels: 0.8% loss of direct reservations

6 simple ways to inquire about your ads on Google

SEO: Suitable for my hotel?

Foursquare: 7 reasons why your hotel should be

You need subscribers

Is it worth investing in Google Adwords if I show up first in searches?

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

6 simple ways to inquire about your ads on Google

SEO: Suitable for my hotel?

Foursquare: 7 reasons why your hotel should be

You need subscribers

Is it worth investing in Google Adwords if I show up first in searches?

Recent Posts

Authors

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About Mirai