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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Foursquare: 7 reasons why your hotel should be

Take a look at foursquare. Pretty cool. It is a location based social service when users can „check –in” to any sort of establishment like, restaurant, gym or hotel and tell about it to their network. This service is becoming more and popular every day and in already reached 5 million user according to TechCrunch. As…

Piotr Majdan14/01/2011

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César López03/01/2011

Is it worth investing in Google Adwords if I show up first in searches?

Adwords is popular in travel industry and intermediaries like Expedia invest nearly $6 million monthly (source: Adage) in Google Adwords campaigns – inverting the money they get from partners. Pay Per Click sponsored results bring more and more attention of indivual hotels as well but many questions and doubts arise: Will Adwords bring more reservations?…

Pablo Delgado19/11/2010

10 reasons why your hotel should be a Facebook page (not a profile or group)

When starting in Facebook, the main question for hotels is deciding what type of online presence they should choose for their business: A “page”, a “profile” or a “group”? The answer is clear, A PAGE has many advantages: A page and its content will be visible for all, without having to become a Facebook friend.…

Piotr Majdan11/11/2010

Google Instant: Changes in Google searches

Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…

Pablo Delgado03/10/2010

featured

DMA impact on hotels: 0.8% loss of direct reservations

Foursquare: 7 reasons why your hotel should be

You need subscribers

Is it worth investing in Google Adwords if I show up first in searches?

10 reasons why your hotel should be a Facebook page (not a profile or group)

Google Instant: Changes in Google searches

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Foursquare: 7 reasons why your hotel should be

You need subscribers

Is it worth investing in Google Adwords if I show up first in searches?

10 reasons why your hotel should be a Facebook page (not a profile or group)

Google Instant: Changes in Google searches

Recent Posts

Authors

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About Mirai