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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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10 reasons why your hotel should be a Facebook page (not a profile or group)

When starting in Facebook, the main question for hotels is deciding what type of online presence they should choose for their business: A “page”, a “profile” or a “group”? The answer is clear, A PAGE has many advantages: A page and its content will be visible for all, without having to become a Facebook friend.…

Piotr Majdan11/11/2010

Google Instant: Changes in Google searches

Google launched a new service that may change the way we use Google for search. Since 8th September, results in a search engine (www.google.es) are shown instantly during typing, there is no need of pressing [enter]. Google suggests 4 most popular searches that refer to written phrase showing complete results (including maps, sponsored links) for…

Pablo Delgado03/10/2010

Business Listing on TripAdvisor: Not for everyone

English Version | Version française El 6 de mayo Tripadvisor lanzó un anuncio oficial diciendo que alrededor de 12.000 hoteles de todo el mundo se había subscrito a su programa Perfil Plus, que les permite publicar la dirección de su web, su email y su número de teléfono en Tripadvisor. Cinco meses después del lanzamiento, París…

Piotr Majdan13/07/2010

7 ideas for deals and packages

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César López28/12/2009

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

In the first part I wrote about the inconvenience of receiving too many bookings for the hotel through Booking.com. Now, I’d like to talk about the 6 reasons why many hotel websites don’t get good results: 1: Investment in advertising Channels won’t grow without advertisement. Booking.com uses a big amount of the commissions it receives…

César López20/05/2009

featured

DMA impact on hotels: 0.8% loss of direct reservations

10 reasons why your hotel should be a Facebook page (not a profile or group)

Google Instant: Changes in Google searches

Business Listing on TripAdvisor: Not for everyone

7 ideas for deals and packages

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

10 reasons why your hotel should be a Facebook page (not a profile or group)

Google Instant: Changes in Google searches

Business Listing on TripAdvisor: Not for everyone

7 ideas for deals and packages

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

Recent Posts

Authors

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About Mirai