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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

In the first part I wrote about the inconvenience of receiving too many bookings for the hotel through Booking.com. Now, I’d like to talk about the 6 reasons why many hotel websites don’t get good results: 1: Investment in advertising Channels won’t grow without advertisement. Booking.com uses a big amount of the commissions it receives…

César López20/05/2009

“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug

Selling too much? It sounds like a joke. There is never “too much”. Any reservation is welcome, and the more the merrier. I’d like to talk about an issue I have heard mentioned by several hotel managers, they’re worried about their excessive dependence on the high percentage of reservations that they get through Booking.com, while…

César López30/04/2009

Calendar of demand: Foresee 2009 analyzing 2008’s evolution

Every time a user request information regarding availability through Mirai-HotelSearch, the dates he’s introduced are recorded. These data means several millions requests and allow us to collate a very reliable demand calendar. Knowing what the historical demand has been is one of the key details that any hotelier must have to forecast for 2009 and…

César López15/01/2009

The Hotel sector in Barcelona (I): a huge increase

Barcelona has double the hotel rooms that it had in the year 2000, just over 9 years ago. They have been increasingly steady year after year, at a rate of 10%. This spectacular increase along with its high quality and the renovation of the oldest hotels has made hotel offer in Barcelona the best in…

César López14/01/2009

Answering to your clients’ critics makes part of your online reputation

It’s unavoidable: in Internet, your hotel will be well reviewed by users in some website. How do you go about these reviews, both positive and negative, that are published on your website or in booking sites? Nowadays, online travellers’ communities are multiplying and the hotel’s transparency is very important for users to trust it when…

Aude Naveilhan19/12/2008

featured

DMA impact on hotels: 0.8% loss of direct reservations

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug

Calendar of demand: Foresee 2009 analyzing 2008’s evolution

The Hotel sector in Barcelona (I): a huge increase

Answering to your clients’ critics makes part of your online reputation

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Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

“Booking.com sells too many rooms on my behalf” (& II): More than a hotel’s website

“Booking.com sells too many rooms on my behalf” (I): Bear’s Hug

Calendar of demand: Foresee 2009 analyzing 2008’s evolution

The Hotel sector in Barcelona (I): a huge increase

Answering to your clients’ critics makes part of your online reputation

Recent Posts

Authors

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About Mirai