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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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The Hotel sector in Barcelona (I): a huge increase

Barcelona has double the hotel rooms that it had in the year 2000, just over 9 years ago. They have been increasingly steady year after year, at a rate of 10%. This spectacular increase along with its high quality and the renovation of the oldest hotels has made hotel offer in Barcelona the best in…

César López14/01/2009

Answering to your clients’ critics makes part of your online reputation

It’s unavoidable: in Internet, your hotel will be well reviewed by users in some website. How do you go about these reviews, both positive and negative, that are published on your website or in booking sites? Nowadays, online travellers’ communities are multiplying and the hotel’s transparency is very important for users to trust it when…

Aude Naveilhan19/12/2008

5 ways to stay updated in online hotel marketing

1.- Finding the time: It is the resource that is most difficult to find. Having a lot of material and information would be useless if you don’t have the time to look into it. Most of the available information is generated in bits, regularly, like blog posts. It’s got the perfect format so it can…

César López02/12/2008

How came your hotel is in Google Street View?

Google Street View has been active in four Spanish cities for a few days. It allows you to walk around the streets using images at street level. Drag these maps or click on the arrows of the streets… The Hotel Arts is a fantastic dawn: See bigger map ME Barcelona before opening, its doors are…

César López07/11/2008

“Internet Explorer only”: Is your website talking to your clients in Chinese?

In the same way that NOT everybody speaks the same language, NOT all Internet users use the browser. Many hotels have websites that only speak one language: Internet Explorer, the language of most like English, but it’s just one language at the end of the day. There are other languages, the same way there are…

Pablo Delgado06/11/2008

featured

DMA impact on hotels: 0.8% loss of direct reservations

The Hotel sector in Barcelona (I): a huge increase

Answering to your clients’ critics makes part of your online reputation

5 ways to stay updated in online hotel marketing

How came your hotel is in Google Street View?

“Internet Explorer only”: Is your website talking to your clients in Chinese?

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

The Hotel sector in Barcelona (I): a huge increase

Answering to your clients’ critics makes part of your online reputation

5 ways to stay updated in online hotel marketing

How came your hotel is in Google Street View?

“Internet Explorer only”: Is your website talking to your clients in Chinese?

Recent Posts

Authors

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About Mirai