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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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How came your hotel is in Google Street View?

Google Street View has been active in four Spanish cities for a few days. It allows you to walk around the streets using images at street level. Drag these maps or click on the arrows of the streets… The Hotel Arts is a fantastic dawn: See bigger map ME Barcelona before opening, its doors are…

César López07/11/2008

“Internet Explorer only”: Is your website talking to your clients in Chinese?

In the same way that NOT everybody speaks the same language, NOT all Internet users use the browser. Many hotels have websites that only speak one language: Internet Explorer, the language of most like English, but it’s just one language at the end of the day. There are other languages, the same way there are…

Pablo Delgado06/11/2008

Double rooms: Guarantee the type of beds

If you don’t guarantee the configuration of the beds in your double bedrooms you will lose reservations. For this to be effective, you must announce this guarantee before customers proceed to book their rooms. A percentage of the clients don’t reserve a double room without being certain that they will have separate beds. Another group,…

César López23/10/2008

Contents for gays on your hotel’s official website

Luckily, the label of gay-friendly for a hotel is losing its original meaning given that homosexuality, at least in Spain,is widely accepted now. However, a hotel can go even further than just acceptance and respect, taking concrete actions to attract and encourage this type of clients. A good place to do this is the hotel’s…

César López09/10/2008

A simple hotel can also make the difference

They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt to changes. They do not have to wait for big managers to make a decision. Their percentage of…

César López26/09/2008

featured

DMA impact on hotels: 0.8% loss of direct reservations

How came your hotel is in Google Street View?

“Internet Explorer only”: Is your website talking to your clients in Chinese?

Double rooms: Guarantee the type of beds

Contents for gays on your hotel’s official website

A simple hotel can also make the difference

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Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

How came your hotel is in Google Street View?

“Internet Explorer only”: Is your website talking to your clients in Chinese?

Double rooms: Guarantee the type of beds

Contents for gays on your hotel’s official website

A simple hotel can also make the difference

Recent Posts

Authors

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About Mirai