DMA impact on hotels: 0.8% loss of direct reservations
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreThe DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreIf you don’t guarantee the configuration of the beds in your double bedrooms you will lose reservations. For this to be effective, you must announce this guarantee before customers proceed to book their rooms. A percentage of the clients don’t reserve a double room without being certain that they will have separate beds. Another group,…
Luckily, the label of gay-friendly for a hotel is losing its original meaning given that homosexuality, at least in Spain,is widely accepted now. However, a hotel can go even further than just acceptance and respect, taking concrete actions to attract and encourage this type of clients. A good place to do this is the hotel’s…
They can stop beating around the bush,those small, independent and simple hotels with few resources have it easier to communicate what makes them different. They know their clientele better. They are more flexible and quicker to adapt to changes. They do not have to wait for big managers to make a decision. Their percentage of…
In the hotel world, as in other areas, those who break with all the molds, breaking away from the crowd and risking themselves without copying with others are doing are safely paving their path to success. This path will not just be restricted to a few, but it could be open to all if everybody…
It’s not a scientific study, there is no objective calculation that could give you the precise ranking of all the hotels from data extracted from all the webs that published hotel reviews. Even so, a quick look through four of these websites (HotelSearch, Tripadvisor, Booking and Venere) will only lead to one conclusion: in Barcelona, the three hotels…