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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Hotels: “One you’ve seen one, you’ve seen them all” or seek for your own individual character.

In the hotel world, as in other areas, those who break with all the molds, breaking away from the crowd and risking themselves without copying with others are doing are safely paving their path to success. This path will not just be restricted to a few, but it could be open to all if everybody…

Equipo de Mirai12/09/2008

The three best rated hotels of Barcelona: Montecarlo, Murmuri and 1898

It’s not a scientific study, there is no objective calculation that could give you the precise ranking of all the hotels from data extracted from all the webs that published hotel reviews. Even so, a quick look through four of these websites (HotelSearch, Tripadvisor, Booking and Venere) will only lead to one conclusion: in Barcelona, the three hotels…

César López29/08/2008

Against price parity / 3

In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis adding essential elements that people usually tend to not take into account (2nd part) In…

César López01/08/2008

Hotel Slang: atrocities and anecdotes

Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this jargon is unnecessary, dangerous and ends up creating confusion. This happens also in our market:…

César López14/07/2008

Bad customer reviews on your hotel website

For a few months, two web sites have been offering the hotel own the service to integrate clients’ reviews in the official hotel website: TripAdvisor and HotelSearch. In both cases, they provide the hotel with a module that integrates into their website. The only technical operation they need to perform is only the initial integration.…

César López30/06/2008

featured

DMA impact on hotels: 0.8% loss of direct reservations

Hotels: “One you’ve seen one, you’ve seen them all” or seek for your own individual character.

The three best rated hotels of Barcelona: Montecarlo, Murmuri and 1898

Against price parity / 3

Hotel Slang: atrocities and anecdotes

Bad customer reviews on your hotel website

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Hotels: “One you’ve seen one, you’ve seen them all” or seek for your own individual character.

The three best rated hotels of Barcelona: Montecarlo, Murmuri and 1898

Against price parity / 3

Hotel Slang: atrocities and anecdotes

Bad customer reviews on your hotel website

Recent Posts

Authors

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About Mirai