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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Against price parity / 1

Clients do not mind to find different prices for the same hotel in different channels. Distributors and hoteliers have gladly accepted the rule of price parity, because both of them benefit from hiding their net prices from the clients.…

César López

Create deals: No fear, just about delivering value

With the right strategy, discounts and packages will benefit the hotel, not all is about lowering prices. Well implemented offers, with all their elements, will attract new demand without harming the average price. The secret is present offers that look credible. Hotels with offers are more appealing; they act as a neon sign and make…

César López

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Pablo Delgado (73)
César López (45)
Isabel Rey (4)
Rocío Rivero
amaialopez
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booking.com directchannel directsales Distribution featured google marketing metasearch OTA strategy

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