AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change....
Find out moreIn the hotel world, as in other areas, those who break with all the molds, breaking away from the crowd and risking themselves without copying with others are doing are safely paving their path to success. This path will not just be restricted to a few, but it could be open to all if everybody…
It’s not a scientific study, there is no objective calculation that could give you the precise ranking of all the hotels from data extracted from all the webs that published hotel reviews. Even so, a quick look through four of these websites (HotelSearch, Tripadvisor, Booking and Venere) will only lead to one conclusion: in Barcelona, the three hotels…
In this series of articles I have tried to destroy the myth of the parity of the final price as a positive strategy. I called into question the arguments defending it (1st part) and I have performed a detailed analysis adding essential elements that people usually tend to not take into account (2nd part) In…
Every sector and every profession creates its own jargon. In some cases this process is justified by the need of having to find a name for new concepts or concepts that do not exist yet, but in most cases, this jargon is unnecessary, dangerous and ends up creating confusion. This happens also in our market:…
For a few months, two web sites have been offering the hotel own the service to integrate clients’ reviews in the official hotel website: TripAdvisor and HotelSearch. In both cases, they provide the hotel with a module that integrates into their website. The only technical operation they need to perform is only the initial integration.…
