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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Against price parity /2

A few months ago, in the first part of this article, I doubted that price parity could provide any value whatsoever to the final customer, as it is normally believed in the hotel business.…

César López05/06/2008

Expect the 2008 observing 2007

The demand From our privileged view point we can see what dates are the more sought after ones by thousands of visitors. Every time a visitor introduces some dates, his request is registered. After collating all these requests, we are able to know exactly how was the demand distributed for every destination throughout the year.…

César López27/05/2008

Our booking system is now compatible with Google Analytics

If you are using Mirai’s booking engine on your website and if you have a Google Analytics account for your web, besides being able to access the valuable reports and usual statistics that Google Analytics offers for free to any web administrator, now you will also be able to access to the Electronic Commerce area.…

César López09/05/2008

Against price parity / 1

Clients do not mind to find different prices for the same hotel in different channels. Distributors and hoteliers have gladly accepted the rule of price parity, because both of them benefit from hiding their net prices from the clients.…

César López26/03/2007

Google Adwords (2ª y última parte): Cómo maximizar el retorno en publicidad de un hotel

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Francesco Canzoniere26/11/2006

featured

DMA impact on hotels: 0.8% loss of direct reservations

Against price parity /2

Expect the 2008 observing 2007

Our booking system is now compatible with Google Analytics

Against price parity / 1

Google Adwords (2ª y última parte): Cómo maximizar el retorno en publicidad de un hotel

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Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Against price parity /2

Expect the 2008 observing 2007

Our booking system is now compatible with Google Analytics

Against price parity / 1

Google Adwords (2ª y última parte): Cómo maximizar el retorno en publicidad de un hotel

Recent Posts

Authors

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About Mirai