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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Create deals: No fear, just about delivering value

With the right strategy, discounts and packages will benefit the hotel, not all is about lowering prices. Well implemented offers, with all their elements, will attract new demand without harming the average price. The secret is present offers that look credible. Hotels with offers are more appealing; they act as a neon sign and make…

César López

Speak your hotel online

The traditional word of mouth among your customers has moved to the Internet with dramatic consequences: New websites keep appearing where users are able to rate and review the hotels they have stayed in. Whether the hoteliers like it or not, it’s not important, the impact on the sector is too great to be ignored…

César López

Advance or last minute: up to you

One of the key factors to determine your pricing and sales strategy is how long in advance your clients book their room in your hotel. Do you rely too much on last minute bookings to fill your rooms? Were you ever forced to lower your prices? If so read on: we will help you to change that…

César López

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Pablo Delgado (73)
César López (45)
Isabel Rey (4)
Rocío Rivero
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booking.com directchannel directsales Distribution featured google marketing metasearch OTA strategy

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