AI is revolutionizing hotel marketing, offering new opportunities and challenging the dominance of OTAs like Google, Booking and Expedia, which are already adapting to the change....
Find out moreA few months ago, in the first part of this article, I doubted that price parity could provide any value whatsoever to the final customer, as it is normally believed in the hotel business.…
The demand From our privileged view point we can see what dates are the more sought after ones by thousands of visitors. Every time a visitor introduces some dates, his request is registered. After collating all these requests, we are able to know exactly how was the demand distributed for every destination throughout the year.…
If you are using Mirai’s booking engine on your website and if you have a Google Analytics account for your web, besides being able to access the valuable reports and usual statistics that Google Analytics offers for free to any web administrator, now you will also be able to access to the Electronic Commerce area.…
Clients do not mind to find different prices for the same hotel in different channels. Distributors and hoteliers have gladly accepted the rule of price parity, because both of them benefit from hiding their net prices from the clients.…
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