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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

genius free room upgrade and breakfast mirai

Do you know how these Booking.com visibility boosting programmes work? Do they generate incremental demand for your hotel? What are the disadvantages? …

Pablo Delgado26/09/2023

How controlling your hotel pricing could increase bookings by 34%

We are starting a new series of interviews where Trevor Grant, Chief Cheerleader at Revenue Hub, talks to Pablo Sánchez, our Consulting Director.…

Pablo Sánchez21/09/2023

No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

Reasons to be concerned about the new DMA that you haven’t yet heard about

The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…

Marta Romero13/07/2023

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…

Simón Barreiro16/05/2023

featured

DMA impact on hotels: 0.8% loss of direct reservations

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

How controlling your hotel pricing could increase bookings by 34%

No, loyalty does not increase your ADR, but it’s still worth it

Reasons to be concerned about the new DMA that you haven’t yet heard about

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Booking.com Genius “free room upgrade” and “free breakfast”: once again the OTA wins and you lose

How controlling your hotel pricing could increase bookings by 34%

No, loyalty does not increase your ADR, but it’s still worth it

Reasons to be concerned about the new DMA that you haven’t yet heard about

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

Recent Posts

Authors

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About Mirai