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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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No, loyalty does not increase your ADR, but it’s still worth it

Applying discounts to encourage loyalty does not increase your ADR, it decreases it. However, loyalty does increase your net ADR, the most important KPI to measure your profitability.…

Pablo Delgado06/09/2023

Reasons to be concerned about the new DMA that you haven’t yet heard about

The DMA supports fairer competition in digital markets, but Booking.com considers it is not a gatekeeper. What implications could this have for the industry if the EC accepts its claims?…

Marta Romero13/07/2023

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

Some free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…

Simón Barreiro16/05/2023

This is how Tripadvisor net commission per stay model works

Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …

Diego Varela03/05/2023

The seven deadly sins of distribution

What practices should you avoid to ensure that your distribution does not turn into hell?…

Marta Romero26/04/2023

featured

DMA impact on hotels: 0.8% loss of direct reservations

No, loyalty does not increase your ADR, but it’s still worth it

Reasons to be concerned about the new DMA that you haven’t yet heard about

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

This is how Tripadvisor net commission per stay model works

The seven deadly sins of distribution

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About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

No, loyalty does not increase your ADR, but it’s still worth it

Reasons to be concerned about the new DMA that you haven’t yet heard about

5 tools in your Google profile to increase your direct sales that you’ve probably never heard of

This is how Tripadvisor net commission per stay model works

The seven deadly sins of distribution

Recent Posts

Authors

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About Mirai