
The shift from automation to intelligence: AI agents explained
AI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs....
Find out moreAI Agents are replacing chatbots by being smarter, more empathetic and more proactive. They personalize the guest experience and anticipate their needs....
Find out moreOne of the key factors behind the success of the OTAs is their heavy investment in online marketing. Hoteliers, however, remain reluctant to invest. Why continue allowing intermediaries to own the customer relationship rather than you? …
trivago now offers Net CPA on Consumption, a pure commissionable model where you pay only at the end of the stay, excluding cancellations and no-show…
Does the conversion rate reflect the health of your direct sales? Why does an excessive focus on conversion penalize your results? Why is revenue the only KPI you should care about?…
We sumarize the most relevant contents that have marked our 2023, those we hope will help you keep updated and optimize your direct sales and distribution.…
Aligning your direct sales strategy with digital marketing is key to getting the best return on your investments. If you think you still haven't the formula quite right, this guide will help you do it.…