DMA impact on hotels: 0.8% loss of direct reservations
The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreThe DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...
Find out moreSome free tools in your Google Hotels profile give you a great chance to analyze your hotel and your competitors so you can adjust your distribution strategy.…
Does it exclude cancellations and no-shows? What commissions are available? Which markets is it available in? What visibility will my hotel have at each commission level?... …
What practices should you avoid to ensure that your distribution does not turn into hell?…
trivago is offering independent hotels without active campaigns on the metasearch engine the opportunity to increase their visibility and direct revenue with these free ads…
We put ourselves in the customer's shoes to provide a real-life case study: Why Pablo Delgado, CEO America at Mirai, ended up booking a hotel through Booking.com rather than the direct channel. …