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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Growing contribution of metasearch to direct revenue

growing metasearch to direct revenue mirai

We analysed the contribution of metasearch engines to the direct channel revenues of almost 1000 hotels. How can you not participate in a channel that generates an average share of more than 13%? …

Pablo Delgado07/02/2023

How much do you stop selling for not controlling your price?

Is it possible to quantify the importance of price for your direct sales? How much are you losing by not controlling your prices and allowing other channels to sell cheaper than you do on your own website?…

Pablo Sánchez24/01/2023

Mirai 2022 Blog: these are our 10 most-read posts

Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…

Isabel Rey15/12/2022

A Handbook on Hotel Distribution in the 21st Century

vademecum distribution channel-mix mirai

To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…

Marta Romero24/11/2022

Net ADR: the most important KPI you should pay attention to

This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…

Pablo Delgado16/11/2022

featured

DMA impact on hotels: 0.8% loss of direct reservations

Growing contribution of metasearch to direct revenue

How much do you stop selling for not controlling your price?

Mirai 2022 Blog: these are our 10 most-read posts

A Handbook on Hotel Distribution in the 21st Century

Net ADR: the most important KPI you should pay attention to

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Growing contribution of metasearch to direct revenue

How much do you stop selling for not controlling your price?

Mirai 2022 Blog: these are our 10 most-read posts

A Handbook on Hotel Distribution in the 21st Century

Net ADR: the most important KPI you should pay attention to

Recent Posts

Authors

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About Mirai