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DMA impact on hotels: 0.8% loss of direct reservations

The DMA reduces EU direct hotel bookings by 0.8%, with Hotel Ads decreasing its relative share by -33%, profiting OTAs and increasing your distribution costs. ...

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Mirai 2022 Blog: these are our 10 most-read posts

Would you like to know which topics are of most interest in hotel distribution? OTAs, metasearch engines, Google, profitability... Take a look at the TOP 10 most-read posts on our blog and catch up on any you missed!…

Isabel Rey15/12/2022

A Handbook on Hotel Distribution in the 21st Century

vademecum distribution channel-mix mirai

To define a healthy channel mix, we need a good understanding of how each channel works. This overview of the key terms in hotel distribution will help you determine the right dose of each channel you need to add to improve your distribution strategy…

Marta Romero24/11/2022

Net ADR: the most important KPI you should pay attention to

This post provides a guide to carrying out a rigorous analysis of the net ADR of your distribution channels, allowing you to determine their actual profitability and providing an opportunity to increase your hotel's GOP without altering your top line.…

Pablo Delgado16/11/2022

Hotel Digital Marketing interviews, episode 4: an overview of the marketing funnel

digital marketing overview marketing funnel mirai revenue hub

Welcome to the end of the series of interviews on Digital Marketing between Pau Siquier, our Digital Marketing Director and Trevor Grant, Chief Cheerleader at Revenue Hub.In this fourth and final episode, we recap the entire journey around digital marketing activity…

Pau Siquier26/10/2022

Hotel Digital Marketing interviews, episode 3: mid and upper funnel

Hotel Digital Marketing Mirai mid and upper funnel

In this third episode, Pau Siquier and Trevor Grant go deeper into the upper and middle funnel, showing you the importance of distinguishing the value of activity at each level of the funnel.…

Pau Siquier07/10/2022

featured

DMA impact on hotels: 0.8% loss of direct reservations

Mirai 2022 Blog: these are our 10 most-read posts

A Handbook on Hotel Distribution in the 21st Century

Net ADR: the most important KPI you should pay attention to

Hotel Digital Marketing interviews, episode 4: an overview of the marketing funnel

Recent Posts

Authors

About Mirai

featured

DMA impact on hotels: 0.8% loss of direct reservations

Mirai 2022 Blog: these are our 10 most-read posts

A Handbook on Hotel Distribution in the 21st Century

Net ADR: the most important KPI you should pay attention to

Hotel Digital Marketing interviews, episode 4: an overview of the marketing funnel

Hotel Digital Marketing interviews, episode 3: mid and upper funnel

Recent Posts

Authors

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About Mirai